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  • Program

Senior Executive Leadership Program—India

greater leadership capacity, this intensive program empowers you to look critically at the business as a whole—and build and lead a high-performance organization. You will emerge better prepared to make the bold market moves that foster... View Details
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of... View Details
Keywords: Sean Silverthorne
  • June 2010 (Revised December 2013)
  • Case

Hang Lung Properties and the Chengdu Decision (A)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Investment Return; Geographic Location; Auctions; Bids and Bidding; Infrastructure; Valuation; Real Estate Industry; Chengdu
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  • September 2019 (Revised August 2020)
  • Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • Web

Resumes & Cover Letters - Alumni

Careers Resumes & Cover Letters Careers Resumes & Cover Letters Your resume and cover letter are opportunities to market yourself to potential employers. This page offers resources to help you stand out in a sea of applicants. Resumes:... View Details
  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
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  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

correct answer more confident than those with incorrect answers, equally confident, or even less confident? When the right people are confident, they dominate the outcomes of markets or organizations, which is beneficial overall. But when... View Details
Keywords: by Kara Baskin
  • 30 Jan 2018
  • First Look

January 30, 2018

Flying J. Flying J owned and operated hundreds of truck stops—which it called Travel Plazas—nationwide and was a growing multi-billion dollar business, but broader problems in the oil and credit markets in late 2008 forced it to declare... View Details
Keywords: Sean Silverthorne
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

opportunities. They were 4 percent more likely to move to a different state and also more likely to improve their education. Plus they were 30 percent more likely to change jobs—and the people who did make a switch were significantly more likely to View Details
Keywords: by Dina Gerdeman
  • Web

Great American Business Leaders of the 20th Century - Leadership

Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details
  • 05 Dec 2023
  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

can mean listings linger on the market longer, the authors note. “Maybe it doesn’t really get you to say, ‘Oh, now I really like that house,’ but it’s going to help you to be like, ‘Oh, I don’t like this one, so I won’t bother to go and... View Details
Keywords: by Rachel Layne; Real Estate
  • Research Summary

Capitalism as a System of Governance

My research interest is in further exploration of the analytic utility of an original conception of capitalism as an indirect, three level system of governance for the economic relationships within political entities, and mostly within nation states. This three level... View Details
  • Web

Podcast - Business & Environment

carbon markets and finance, working in investment banking, private equity, and structured finance. Luke explains how Key Carbon is financing high-integrity carbon projects and how new overlaps between the voluntary and compliance carbon... View Details
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details
Keywords: by Julia Austin
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School... View Details
Keywords: by Danielle Kost
  • Blog

Take Control of Your Personal Brand

perceive us today. Let's say you have great financial acumen, and you are seeking a promotion into a job where this skill is an important qualification. But if people think of you more as a people person or a creative person, landing that... View Details
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

announce a change to the brand name or logo. Everyone’s a marketing expert, and making such a bold move will just give your skeptics and opponents a chance to undermine your authority before you’ve left the starting gate. Don’t hire... View Details
Keywords: by John Quelch
  • 12 Oct 1999
  • Research & Ideas

It Came in the First Ships: Capitalism in America

long-term business histories of all other large countries, has been one of intense and incessant competition. Americans have persistently shown themselves willing to follow market forces with relatively little hesitation. In the early... View Details
Keywords: by Thomas K. McCraw
  • 26 Jul 2024
  • Research & Ideas

Why Great Ideas Get Stuck in Universities

4.2 percent less likely to land $10 million or more in investment capital within five years. This represents a significant reduction given that the average likelihood of raising this amount is 25 percent. 2.5 percent less likely to find... View Details
Keywords: by Ben Rand; Biotechnology; Health