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Show Results For
- All HBS Web
(969)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 01 Sep 2010
- News
You’ve Been YouTubed
or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
- 01 Oct 1996
- News
Lasting Impressions
University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details
Keywords: Deborah E. Blagg
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
with is how to make the in-stadium experience as valuable, or more valuable, than that of someone sitting at home in front of the television,” says Mariner, senior advisor for Imagination Park, a company focused on augmented reality... View Details
- 02 Sep 2018
- News
Havana Rising
company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Mar 2004
- News
Ron Shaich’s Café Society
not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
hard up that it’s slashing $500,000 a year in office-supply spending. With its shares near a decade low, the New York Times Company now has just 1.33 percent the market capitalization of Google. “Like most print journalists,” wrote Miami... View Details
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
in New York City. It seemed natural. Banking was in my family’s heritage. My next move was unexpected. In the middle of a huge New York City snowstorm, I received an unsolicited offer to join a mutual fund company in Los Angeles. I flew... View Details
Keywords: Finance
- 01 Oct 2000
- News
Books
1920–2000: How It Worked, Thomas McCraw, the Isidor Straus Professor of Business History, presents a succinct and insightful analysis of the entrepreneurs and companies that have left their impression on world industry. McCraw examines... View Details
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing... View Details
Keywords: Judith A. Ross
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
compete for a $50,000 grand prize and a $25,000 second prize—plus meet this year's Social Entrepreneurship Fellow. The contest, designed to support promising alumni ventures, is hosted by HBS’s Arthur Rock Center for Entrepreneurship and Alumni Relations. Preview the... View Details