Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (169) Arrow Down
Filter Results: (169) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (969)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (969)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
← Page 6 of 169 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 01 Sep 2010
  • News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Dec 2011
  • News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 18 Dec 2019
  • News

Thinking Smart About Numbers

of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 19 Sep 2016
  • News

Thomas S. Murphy (MBA 1949)

times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
  • 01 Oct 1996
  • News

Lasting Impressions

University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details
Keywords: Deborah E. Blagg
  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

with is how to make the in-stadium experience as valuable, or more valuable, than that of someone sitting at home in front of the television,” says Mariner, senior advisor for Imagination Park, a company focused on augmented reality... View Details
  • 02 Sep 2018
  • News

Havana Rising

company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 01 Jun 2015
  • News

Screen Grab

shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
  • 12 Jul 2011
  • News

Phone Fun

cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 06 Jul 2015
  • News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Sep 2008
  • News

Reality to News Biz: Drop Dead

hard up that it’s slashing $500,000 a year in office-supply spending. With its shares near a decade low, the New York Times Company now has just 1.33 percent the market capitalization of Google. “Like most print journalists,” wrote Miami... View Details
Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
  • 01 Sep 2004
  • News

Charles Stoddard (MBA 1969)

in New York City. It seemed natural. Banking was in my family’s heritage. My next move was unexpected. In the middle of a huge New York City snowstorm, I received an unsolicited offer to join a mutual fund company in Los Angeles. I flew... View Details
Keywords: Finance
  • 01 Oct 2000
  • News

Books

1920–2000: How It Worked, Thomas McCraw, the Isidor Straus Professor of Business History, presents a succinct and insightful analysis of the entrepreneurs and companies that have left their impression on world industry. McCraw examines... View Details
  • 01 Apr 1997
  • News

Management Update Launched

interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing... View Details
Keywords: Judith A. Ross
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
  • 12 Apr 2012
  • News

HBS Welcomes Eleven Alumni Startups

compete for a $50,000 grand prize and a $25,000 second prize—plus meet this year's Social Entrepreneurship Fellow. The contest, designed to support promising alumni ventures, is hosted by HBS’s Arthur Rock Center for Entrepreneurship and Alumni Relations. Preview the... View Details
Keywords: Bulletin Staff; Alumni New Venture Contest
  • ←
  • 6
  • 7
  • 8
  • 9
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.