Filter Results:
(169)
Show Results For
- All HBS Web
(969)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
Show Results For
- All HBS Web
(969)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
Sort by
- 01 Mar 2004
- News
Ron Shaich’s Café Society
not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the View Details
Keywords: Caroline Chauncey
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
they experience the cultural, sexual, and student revolutions and the music of the age. The Inner Lives of Markets: How People Shape Them—And They Shape Us by Ray Fisman (PhDBE 1998) and Tim Sullivan (PublicAffairs) Breakthrough companies... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 18 May 2011
- News
Man with a Plan
practice law and head the company for another 15 years. “I had an undergraduate degree in business and a law degree, [but] I knew we needed help with managing our growing business,” Rane said in a recent interview. That’s when he decided... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
1983) guided his charges through a case about an online company named Neopets. The central question Eisenmann posed was: Should the company grow or stay about the same size? An interactive Web site, Neopets... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
require lifelong care; and at about the same time, Tuchman sold his company for a profit. “Those events really shaped the way I invest,” he says. Amid the dot-com boom, when “people were doing a lot of really dumb things with money in... View Details
- 01 Oct 1996
- News
Lasting Impressions
University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details
Keywords: Deborah E. Blagg
- 01 Dec 2009
- News
Taking the Plunge
pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
voters would get the chance to choose their administrator of choice. While I am serious about this idea, I know that it can’t work without the input of visionary policymakers who would hammer out all the details. If a company or nonprofit... View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details
Keywords: James E. Aisner
- 02 Sep 2018
- News
Havana Rising
company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 2024
- News
Action Plan: Role-Play
having complete images in your head for whatever story you’ve invented. “When you’re telling people about something that never happened, you can’t do that with a blank slate in your mind; you have to have a picture.” Lay off the social media. “If I’m in some View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Management. The company soon became one of the nation's foremost database marketing companies, helping hundreds of America's leading membership organizations and nonprofit groups with their fundraising and record-keeping efforts. "In... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details