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  • All HBS Web  (243)
    • News  (44)
    • Research  (143)
    • Multimedia  (2)
  • Faculty Publications  (117)

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  • All HBS Web  (243)
    • News  (44)
    • Research  (143)
    • Multimedia  (2)
  • Faculty Publications  (117)
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  • August 1994 (Revised July 1995)
  • Case

Astra Sports, Inc. (A)

By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

China's government given serious attention to the country's international image. Second, China must move towards an economy based on invention rather than imitation. Japan and Korea have made the transition. Brands like Sony and Samsung... View Details
Keywords: by John Quelch
  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
  • March 1986 (Revised August 1986)
  • Case

Samsung International, Inc.

A major Korean firm has begun production of televisions in the United States. Output and quality are below Korean standards. Students must determine why and suggest ways to improve. View Details
Keywords: Quality; Production; Performance Productivity; Manufacturing Industry; United States; South Korea
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Amsden, Alice H. "Samsung International, Inc." Harvard Business School Case 686-123, March 1986. (Revised August 1986.)
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

social networking site in South Korea with almost 21 million members. Cyworld users buy virtual items to decorate their home pages. Our research shows that some users are influenced by the purchases of their friends while others are not.... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 15 Jun 2020
  • Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

quickly—infrastructure that doesn't currently exist—and address the economic crisis at the same time. And then the question to the philanthropists is, 'Is that worth it to you?'” About the Author Rachel Layne is a writer Based in Boston. [Image: CasarsaGuru] Related... View Details
Keywords: by Rachel Layne; Health
  • 11 May 2020
  • Op-Ed

Immigration Policies Threaten American Competitiveness

It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details
Keywords: by William R. Kerr
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

the Asia-Pacific region. Poised to enter the World Trade Organization, China is sowing the seeds of entrepreneurship in its state-owned enterprises; the Japanese government is challenging its own telecom monopolies; and wireless technology in South View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • April 1986 (Revised March 1987)
  • Case

Asia's Four Little Dragons

By: Norman A. Berg
Keywords: Taiwan; South Korea; Hong Kong; Singapore
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Berg, Norman A. "Asia's Four Little Dragons." Harvard Business School Case 386-186, April 1986. (Revised March 1987.)
  • January 2006 (Revised August 2008)
  • Case

Vivaldi Food Concepts--The Start-up of an Asian Venture (A)

Joel Silverstein needs to raise an additional $1.5 million from private investors to round out the equity financing for his new Quick Service Restaurant venture in China, Korea, and Japan. How should he pitch the opportunity? What should be the terms? View Details
Keywords: Venture Capital; Private Equity; Business Startups; Retail Industry; Food and Beverage Industry; Japan; China; South Korea
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Isenberg, Daniel J. "Vivaldi Food Concepts--The Start-up of an Asian Venture (A)." Harvard Business School Case 806-118, January 2006. (Revised August 2008.)
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged) Harvard Business School Case... View Details
Keywords: Martha Lagace
  • 31 Aug 2020
  • Research & Ideas

State and Local Governments Peer Into the Pandemic Abyss

Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading Working Paper: Surfacing the Submerged State with Operational Transparency in Government Services What South View Details
Keywords: by Kristen Senz
  • 21 Jan 2014
  • First Look

First Look: January 21

Case 713-522 Microsoft in Korea Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea.... View Details
Keywords: Sean Silverthorne
  • February 1988
  • Teaching Note

Daewoo Group, Teaching Note

By: Francis Aguilar
Teaching Note for (9-385-014). View Details
Keywords: South Korea; United States
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Aguilar, Francis. "Daewoo Group, Teaching Note." Harvard Business School Teaching Note 388-005, February 1988.
  • 27 Jan 2015
  • First Look

First Look: January 27

California office, quickly runs afoul of the conservative culture at Hanguk's Korean HQ. Dylan's boss in Korea tells him he needs to be less "girly" if he wants to succeed at the company. Angered, humiliated, and confused, Dylan... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2014
  • Conference Presentation

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details
Keywords: Stereotypes; Gender; United States; South Korea
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Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
  • April 1998 (Revised January 2005)
  • Case

Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998

By: Huw Pill and Donald H. Mathis
Describes, in detail, events precipitating crises. Provides both conventional and new explanations of crises. Presents a chronology of crises as the events unfold, and a brief summary of four particular countries (Malaysia, Indonesia, South Korea, Thailand) and their... View Details
Keywords: Financial Crisis; Crisis Management; International Finance; Development Economics; Thailand; Malaysia; South Korea; Indonesia
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Pill, Huw, and Donald H. Mathis. "Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998." Harvard Business School Case 798-089, April 1998. (Revised January 2005.)
  • 18 May 2009
  • Research & Ideas

The Unseen Link Between Savings and National Growth

much faster than other poor countries with less private savings. Q: You studied Korea as one place where savings led growth. What actions contributed to the evolution of their Total Factor Productivity during the post-war period? A: TFP... View Details
Keywords: by Sarah Jane Gilbert
  • January 2025
  • Case

Olive Young: Formulating Beauty Innovation

By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Beauty and Cosmetics Industry; South Korea; East Asia; United States
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Karp, Rebecca, and Shu Lin. "Olive Young: Formulating Beauty Innovation." Harvard Business School Case 725-392, January 2025.
  • 12 Feb 2001
  • Research & Ideas

Creating Value Across Borders

example, while Korea has a great education system, its industry structure is still rather inefficient. The Asian financial crisis induced a healthy shakeout, and now private equity firms are very active there. The more challenging regions... View Details
Keywords: by Staff
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