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  • All HBS Web  (2,553)
    • People  (5)
    • News  (418)
    • Research  (1,485)
    • Events  (4)
  • Faculty Publications  (595)
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  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard... View Details
Keywords: by Martha Lagace
  • April 1990
  • Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan
Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details
Keywords: Mathematical Methods; Marketing
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Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

talking about enlisting product users, critics, and experts for a fresh view. He says the question for this tension is: “How do you best sequence the knowledge of others inside and outside the organization... View Details
Keywords: by Lane Lambert
  • 28 Sep 2006
  • Working Paper Summaries

Architectural Innovation and Dynamic Competition: The Smaller “Footprint” Strategy

Keywords: by Carliss Y. Baldwin & Kim B. Clark; Computer
  • 2022
  • Article

Diffusing Management Practices within the Firm: The Role of Information Provision

By: Michael J. Lenox and Michael W. Toffel
Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use... View Details
Keywords: Environmental Strategy; Information Provision; Environmental Management; Knowledge Dissemination
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Lenox, Michael J., and Michael W. Toffel. "Diffusing Management Practices within the Firm: The Role of Information Provision." Art. 5911. Special Issue on Competitive Sustainability: The Intersection of Sustainability and Business Success. Sustainability 14, no. 10 (2022).
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel... View Details
Keywords: by HBS Working Knowledge
  • November 2014
  • Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
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Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
  • 2009
  • Chapter

Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation
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Edmondson, Amy C., Kate Roloff, and Lucy H. MacPhail. "Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton, 311–332. Psychology Press, 2009.
  • January 15, 2019
  • Article

Is Your Company's Strategy Aligned with Your Ownership Model?

By: Josh Baron
The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details
Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage
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Baron, Josh. "Is Your Company's Strategy Aligned with Your Ownership Model?" Harvard Business Review (website) (January 15, 2019).
  • 04 Oct 2022
  • Cold Call Podcast

Cold Call: Corporate Governance and Growth Strategy at Capital SAFI

Keywords: Re: V.G. Narayanan; Financial Services
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

they explain why company adoption of integrated reporting is essential for sustainable strategies and society. Martha Lagace: How do you define One Report? Robert G. Eccles and Michael P. Krzus: One Report... View Details
Keywords: by Martha Lagace
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • May 24, 2016
  • Article

Build a Culture of Health

By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
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Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
  • January 2025
  • Case

A Winning Strategy (A): Innovation in Olympic Speed Skating

By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn
This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who... View Details
Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Sports Industry; United States; Sweden; Netherlands; Norway
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Karp, Rebecca, Maria Roche, Maisie Wiltshire-Gordon, and Tom Quinn. "A Winning Strategy (A): Innovation in Olympic Speed Skating." Harvard Business School Case 725-391, January 2025.
  • 01 Feb 2000
  • Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Beginning with the influential work of Professor Emeritus Robert N. Anthony in the 1960s and 1970s, Harvard Business School has given a prominent place to research and course development focusing on the intersection View Details
Keywords: Re: Robert Simons
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

an "invisible hand" that was largely beyond the control of individual firms. Competitive theory has been advanced at Harvard Business School, shown here under construction. The scope for strategy... View Details
Keywords: by Pankaj Ghemawat
  • March 2024 (Revised May 2025)
  • Case

Governing OpenAI (A)

By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details
Keywords: Artificial Intelligence; Board Of Directors; Board Decisions; Board Dynamics; Corporate Boards; Governance Changes; Governance Structure; Leadership Change; Legal Aspects Of Business; Nonprofit Governance; Strategy And Execution; Technological Change; AI and Machine Learning; Corporate Governance; Leadership; Management; Mission and Purpose; Technological Innovation; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Resignation and Termination; Ethics; Nonprofit Organizations; Open Source Distribution; Partners and Partnerships; Technology Industry; San Francisco; United States
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Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised May 2025.)
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