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(179)
- News (71)
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Show Results For
- All HBS Web
(179)
- News (71)
- Research (104)
- Events (1)
- Multimedia (2)
- Faculty Publications (37)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details
Keywords: by Carmen Nobel
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
difficult feat even if non-competes were still in place. Trade secrets are becoming harder for employees to steal. First, know-how is increasingly embedded organizationally, across employees and teams. Even ignoring all the formal patents in place, no one person is... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
purchases until later, they would likely have had many more options. Besides, those who waited could have ended up with better, faster, more advanced products, as was the case for those who held out for the latest versions of the iPhones... View Details
Keywords: by Dina Gerdeman
- Blog
Leading Successful Digital Transformation
digital world, sustainable advantage comes from connections—connecting products and connecting customers. Apple's iPhone and Samsung's Galaxy may have similar features, but iPhone's FaceTime allows families and friends to connect,... View Details
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
the fall of such companies as DEC, Kodak, Nokia, Wang, and more recently Sears. "People often forget that when Apple launched the iPhone it was already a $24 billion corporation. " I am a huge fan of Schumpeter and I’ve been... View Details
Keywords: by Martha Lagace
- Web
Forum - U.S. Competitiveness
Started 24 Jul 2014 A Billion-Dollar Profit Idea for Apple That Puts Americans to Work Forum started by Daniel B. Cunningham Daniel Cunningham has a billion-dollar idea for Apple: Start building the iPhone intended for American markets in... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
part of, like owning an iPhone or watching a World Cup final? “In some ways, that's the really interesting thing” about where human commercial space flights lead us, says Matthew Weinzierl, the Joseph and Jacqueline Elbling Professor of... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market because its product came out five... View Details
Keywords: by Martha Lagace
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for... View Details
Keywords: by Julia Hanna
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 01 Jun 2008
- News
Smartphones Get Smarter
When Apple’s Steve Jobs announced a new licensing deal for Microsoft software that makes Apple’s iPhone more attractive to businesspeople, venture capitalist John Doerr (MBA ’76) of Kleiner Perkins Caulfield & Byers was also on hand, the... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
that Serafeim organized as part of the Digital Data Design Institute at Harvard. Read more about Advancing the Mission Serafeim’s interest in Apple’s approach on circular economic models led to the case study “Apple’s iPhone Revolution:... View Details
Keywords: Jennifer Meyers
- 07 Mar 2017
- First Look
First Look at New Research, March 7
around the world, as noted by Richard Lewis, Chief Executive of the AELTC. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517093-PDF-ENG Harvard Business School Case 117-039 Accounting for the iPhone Upgrade Program (B) In... View Details
Keywords: Sean Silverthorne
- 17 Apr 2017
- News
Jeff Immelt Wants a Radical Transformation of GE
transformation that is as radical as it is methodical, as essential to the company’s survival as Steve Jobs’s iPhone was to Apple’s.” In overseeing the company’s transition to a lean operation more akin to a tech innovator, Immelt has... View Details
- 01 Jun 2010
- News
Students Reach Out to Haiti
Medicine Institute, Seth Moulton (HBS ’11) collaborated on the development of an iPhone electronic health record application that doctors can use to track patients in the field. And Haiti native Jules Walter and Jean-Claude Homawoo (both... View Details
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
process within apps with a single touch and without needing to repeatedly enter credit card information, the billing address, or shipping address. On October 20, 2014, U.S. consumers could start using Apple Pay in stores with their iPhone... View Details
Keywords: Sean Silverthorne
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
developers and other third parties, which in turn broaden their reach and influence. Wu points to the Apple iPhone as another example of this phenomenon. While Steve Jobs originally intended to limit the View Details