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Publications

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  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)
← Page 6 of 179 Results →
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details
Keywords: by Carmen Nobel
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

difficult feat even if non-competes were still in place. Trade secrets are becoming harder for employees to steal. First, know-how is increasingly embedded organizationally, across employees and teams. Even ignoring all the formal patents in place, no one person is... View Details
Keywords: by Kristen Senz; Technology
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

purchases until later, they would likely have had many more options. Besides, those who waited could have ended up with better, faster, more advanced products, as was the case for those who held out for the latest versions of the iPhones... View Details
Keywords: by Dina Gerdeman
  • Web

Forum - U.S. Competitiveness

Started 24 Jul 2014 A Billion-Dollar Profit Idea for Apple That Puts Americans to Work Forum started by Daniel B. Cunningham Daniel Cunningham has a billion-dollar idea for Apple: Start building the iPhone intended for American markets in... View Details
  • Blog

Leading Successful Digital Transformation

digital world, sustainable advantage comes from connections—connecting products and connecting customers. Apple's iPhone and Samsung's Galaxy may have similar features, but iPhone's FaceTime allows families and friends to connect,... View Details
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

the fall of such companies as DEC, Kodak, Nokia, Wang, and more recently Sears. "People often forget that when Apple launched the iPhone it was already a $24 billion corporation. " I am a huge fan of Schumpeter and I’ve been... View Details
Keywords: by Martha Lagace
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

part of, like owning an iPhone or watching a World Cup final? “In some ways, that's the really interesting thing” about where human commercial space flights lead us, says Matthew Weinzierl, the Joseph and Jacqueline Elbling Professor of... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for... View Details
Keywords: by Julia Hanna
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market because its product came out five... View Details
Keywords: by Martha Lagace
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 01 Jun 2008
  • News

Smartphones Get Smarter

When Apple’s Steve Jobs announced a new licensing deal for Microsoft software that makes Apple’s iPhone more attractive to businesspeople, venture capitalist John Doerr (MBA ’76) of Kleiner Perkins Caulfield & Byers was also on hand, the... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

around the world, as noted by Richard Lewis, Chief Executive of the AELTC. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517093-PDF-ENG Harvard Business School Case 117-039 Accounting for the iPhone Upgrade Program (B) In... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2010
  • News

Students Reach Out to Haiti

Medicine Institute, Seth Moulton (HBS ’11) collaborated on the development of an iPhone electronic health record application that doctors can use to track patients in the field. And Haiti native Jules Walter and Jean-Claude Homawoo (both... View Details
Keywords: disaster relief; Educational Support Services; Educational Services; Social Assistance; Health, Social Assistance
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone product to aid in a... View Details
Keywords: by James Heskett; Computer
  • 17 Apr 2017
  • News

Jeff Immelt Wants a Radical Transformation of GE

transformation that is as radical as it is methodical, as essential to the company’s survival as Steve Jobs’s iPhone was to Apple’s.” In overseeing the company’s transition to a lean operation more akin to a tech innovator, Immelt has... View Details
Keywords: Miscellaneous Manufacturing; Manufacturing
  • 01 Jun 2014
  • News

Innovation: An Orchestra of One

earning a $15,000 runner-up prize. Shortly thereafter, the three founded Sonation and renamed the product Cadenza. Chao and her cofounders met with Apple last fall and are focused on developing an iPad and iPhone app for Cadenza, the... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

developers and other third parties, which in turn broaden their reach and influence. Wu points to the Apple iPhone as another example of this phenomenon. While Steve Jobs originally intended to limit the View Details
Keywords: by Ben Rand; Technology; Information Technology
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