Publications

Read Now

May 26, 2000
Article

Web Self-Service Can Be Self-Defeating

By: Frances X. Frei and Y. Moon

Keywords: Internet and the Web

Article

Social Networks Are the New Web Portals

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

16 Jul 2009
Working Paper Summaries

Principles that Matter: Sustaining Software Innovation from the Client to the Web

Keywords: by Marco Iansiti; Web Services; Web Services

2004
Book

Silicon and the State: French Innovation Policy in the Internet Age

By: Gunnar Trumbull

Keywords: Innovation and Invention; Policy; Internet and the Web; France

01 Dec 2006
News

New on the Web at Alumni Career Services

HBS alumnae seeking to return to the workforce and all alumni interested in board positions now have new tools on the Alumni Career Services Web... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

26 May 2011
News

The Internet Changes Everything — Except Four Things

September 2000 (Revised January 2001)
Case

Managing IBM Research in Internet Time

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details

Keywords: Internet and the Web; Research and Development; Information Technology Industry

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

client computer projects, and Brandi, a software engineer turned online fraud fighter, set up web crawlers that ran more than 2 million page-loads on a variety of computers and... View Details

Keywords: by Kim Girard; Advertising; Publishing

04 Oct 2016
News

Now arriving: Internet of Things

July 1999 (Revised January 2000)
Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto

In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details

Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Web Services Industry; Web Services Industry

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

"What I’ve said that turned out to be right will be considered obvious, and what was wrong will be humorous" —Bill Gates, The Road Ahead, 1995 In 2001, I wrote a book explaining why accelerated growth... View Details

Keywords: by Thomas R. Eisenmann; Technology

2012
Chapter

The Impact of Web 2.0 on Business-to-Business Marketing

By: Thomas J. Steenburgh and Das Narayandas

Keywords: Internet and the Web; Marketing

July 1998 (Revised April 2001)
Case

Bank of Ireland (BOI): Internet Strategy

Conor O'Toole, Internet business executive, must consider how to take the Bank of Ireland on-line. The bank, and Ireland, and most of continental Europe, lagedlagged behind the United States in adopting Internet techologytechnology. O'Toole wondered how he should... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Internet; Banks and Banking; Banking Industry; Republic of Ireland

April 2011 (Revised June 2011)
Case

Internet Securities, Inc.: Path to Sustainability

By: Lynda M. Applegate, William R. Kerr and Ryan Johnson

Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details

Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation

February 2002
Case

Free Internet Initiative in LaGrange, Georgia

By: F. Warren McFarlan, Mark Keil and Garrett W. Meader

LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details

Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)

March 2012
Teaching Note

Recorded Future: Searching the Web for Alpha (TN)

By: Christopher Malloy and Timothy Gray

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain