Publications

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

2021
Chapter

Geographic Inequality and the Internet

By: Chris Forman, Avi Goldfarb and Shane Greenstein

BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and... View Details

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

Though the Internet has woven itself into most aspects of life, few fields have adopted it more actively, and at times controversially, than health care. What new business models in health care, based on the... View Details

Keywords: by Martha Lagace; Health

December 2006
Article

Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long-Term Performance

By: T. R. Eisenmann

Keywords: Internet and the Web; Performance; Investment; Growth and Development Strategy; Technology Industry

September 2001
Article

The Emerging Position of the Internet as an Advertising Medium

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt

Keywords: Internet and the Web; Advertising

March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

February 9, 2024
Article

The Rise of Consumer Crypto

By: Steve Kaczynski and Scott Duke Kominers

Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their... View Details

Keywords: Cryptocurrency; Crypto Economy; NFTs; Non-fungible Tokens; Internet Of Everything; Market Design; Technological Innovation; Demand and Consumers; Web Services Industry

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November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

July 2009 (Revised August 2009)
Case

From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys

By: F. Warren McFarlan and Michael Vitale

This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details

Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry

January 5, 2012
Article

Internet Protocol Numbers and the American Registry for Internet Numbers: Suggested Guidance for Bankruptcy Trustees, Debtors-in-Possession, and Receivers

By: Stephen Ryan, Benjamin Edelman and Matthew Martel

Bankruptcy trustees, debtors-in-possession, and receivers are seeing an increase in efforts to sell Internet Protocol (IP) addresses, also referred to "IP Numbers." IP Numbers are the unique numeric identifiers associated with computers connected to the Internet. While... View Details

Keywords: Insolvency and Bankruptcy; Internet; Sales; Value; Policy; Contracts

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November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

Summing Up Implementation or "execution" can be taught. Whether business schools are the best places to do it remains a question with the readers responding to this month's column. For many, the requirements for teaching the craft View Details

Keywords: by James Heskett

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

of the internet involves deciphering a complicated landscape. Source: Wavebreakmedia With the benefit of fifteen years worth of hindsight, it is... View Details

Keywords: by Thomas R. Eisenmann; Technology

2018
Chapter

How Geography Shapes—and Is Shaped by—the Internet

By: Shane Greenstein, Avi Goldfarb and Chris Forman

Book Abstract: The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to... View Details

Keywords: Economics; Geographic Location; Internet

October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

2003
Working Paper

Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance

By: Thomas R. Eisenmann

Keywords: Internet and the Web; Growth and Development Strategy

fall 1997
Article

Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'

By: J. A. Deighton

Keywords: Internet and the Web; Customers; Marketing

2010
Chapter

The Shape of Things to Come: Institutions, Entrepreneurs, and the Case of Hedge Funds

By: Pamela Tolbert and Shon R. Hiatt

Foundational work on institutional theory as a framework for studying organizations underscored its relevance to analyses of entrepreneurship, but entrepreneurship research has often ignored the insights provided by this theoretic approach. In this chapter, we... View Details

Keywords: Entrepreneurship; Organizations; Research; Theory; Financial Services Industry