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September 1992 (Revised November 1996)
Case

Royal Automobile Club Rescue Services Division: Transformation Through Technology

By: W. Earl Sasser and Roger H. Hallowell

The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details

Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Service Industry; United Kingdom

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April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

August 2022 (Revised October 2023)
Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani

Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details

Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India

Forthcoming
Article

What's My Employee Worth? The Effects of Salary Benchmarking

By: Zoë B. Cullen, Shengwu Li and Ricardo Perez-Truglia

While U.S. legislation prohibits employers from sharing information about their employees’ compensation with each other, companies are still allowed to acquire and use more aggregated data provided by third parties. Most medium and large firms report using this type... View Details

Keywords: Information Sharing; Wages; Policy; Compensation and Benefits

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry

September 2024 (Revised March 2025)
Case

Epic: The Future of Health Information Technology

By: Regina E. Herzlinger and Brian L. Walker

How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details

Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Information Technology Industry; Information Technology Industry; Information Technology Industry

2024
Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details

Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

March 2012
Article

China's Growing IT Services and Software Industry: Challenges and Implications

By: F. Warren McFarlan, Ning Jia and Justin Wong

The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details

Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China

September 2007
Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann

Keywords: Information Technology; Internet and the Web; Strategy; Information Technology Industry; Information Technology Industry

March 2019
Technical Note

Control or Flexibility? Structured Empowerment Offers Both—Lessons from Retail & Service Chains (Abridged)

By: Tatiana Sandino

This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make... View Details

Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power and Influence; Service Industry; Service Industry

January 1994
Case

ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei

In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details

Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry

January 2009 (Revised February 2009)
Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details

Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry

2023
Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu

ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details

Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness

September 1997
Case

Information at the World Bank: In Search of a Technology Solution (A)

By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop

Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a... View Details

Keywords: Restructuring; Information; Knowledge Management; Mission and Purpose; Technology; Public Administration Industry

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2009
Working Paper

Informed and Interconnected: A Manifesto for Smarter Cities

By: Rosabeth Moss Kanter and Stanley S. Litow

The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper... View Details

Keywords: Transformation; Investment; Urban Scope; Leadership; Safety; Civil Society or Community; Technology Networks; United States

2019
Working Paper

Biometric Monitoring, Service Delivery and Misreporting: Evidence from Healthcare in India

By: Thomas Bossuroy, Clara Delavallade and Vincent Pons

Developing countries increasingly use biometric identification technology in hopes of improving the reliability of administrative information and delivering social services more efficiently. This paper exploits the random placement of biometric tracking devices in... View Details

Keywords: Biometric Technology; Health Care and Treatment; Technological Innovation; Analytics and Data Science; Quality; Performance Improvement; India

15 May 2009
Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services

2006
Casebook

Managing Product and Service Development: Text and Cases

By: Stefan Thomke

Keywords: Management; Product; Growth and Development; Information; Cases

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