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- All HBS Web (316)
- Faculty Publications (60)
Show Results For
- All HBS Web (316)
- Faculty Publications (60)
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the identities of adolescents and... View Details
Keywords: Sean Silverthorne
- 13 Oct 2010
- First Look
First Look: October 13, 2010
Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute resolution processes and outcomes by examining a unique dataset consisting of over 150,000 pages of... View Details
Keywords: Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3)... View Details
- 01 Oct 2013
- First Look
First Look: October 1
legislators in India influences development outcomes, both for citizens of their religious group and for the population as a whole. Using an instrumental variables approach derived from a regression discontinuity, we find that increasing... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
even after controlling for the focal district-industry's conditions. The core patterns hold when using local industrial conditions in 1994 to instrument for incumbent conditions in 2000-2005. The results highlight that the traits of business owners in incumbent... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
create value for the firm through their social interactions, such as the duration of social influence, reduction in acquisition costs, segmentation implications, relevance for influencer marketing programs, and connection to firm-level... View Details
Keywords: Sean Silverthorne
- 23 Apr 2013
- First Look
First Look: April 23
suggests that this model-which tolerates moral complexity-is perhaps one of the few that can adapt and endure over time. Manufacturing Morals is a perceptive must-read for anyone looking for insight into the moral decision making of today's business leaders and those... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
dedicated to environmental sustainability with a broad social vision. Q: How much does the industry influence our notions of beauty, and how much do accepted or popular notions of beauty influence product... View Details
- 10 Nov 2015
- First Look
November 10, 2015
confirm that analysts' valuations reflect both state-contingent risk assessments and non-fundamental factors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50060 forthcoming International Journal of Research in Marketing Do Display Ads View Details
Keywords: Sean Silverthorne
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market... View Details
Keywords: Martha Lagace
- 09 Mar 2010
- First Look
First Look: March 9
of Central America does more than just advance our understanding of the national and global consequences of the Panama Canal and the imperialist motives and influences of the United States. In an age where everyone is looking for new... View Details
Keywords: Martha Lagace
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- Web
Business History - Faculty & Research
market economies such as the United States. This article finds instead that regional influences were more important, supporting sociological theories about the importance of visibility in corporate green strategies. It identifies major... View Details
- Web
About the Center - Christensen Center for Teaching & Learning
and external clients. Clare joined the Center in 2005 as Coordinator and has also worked as a Faculty Assistant here at the Business School. Before HBS, Clare was an Advertising Associate Producer, producing television and radio... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display Ads View Details
Keywords: Sean Silverthorne
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details
Keywords: by John Deighton and Leora Kornfeld
- 2010
- Chapter
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms... View Details
Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
Moss, David, and Mary Oey. "The Paranoid Style in the Study of American Politics." In Government and Markets: Toward a New Theory of Regulation, edited by Edward J. Balleisen and David A. Moss. Cambridge: Cambridge University Press, 2010.
- 2008
- Other Unpublished Work
The Paranoid Style in the Study of American Politics
By: David Moss and Mary Oey
The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details
Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide evidence on how CEO activism can View Details
Keywords: Dina Gerdeman