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Show Results For
- All HBS Web
(4,325)
- People (13)
- News (762)
- Research (2,768)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,733)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details
- 2006
- Working Paper
Worse but Equal: The Influence of Social Categories on Resource Allocations
By: Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman and Dale T. Miller
This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric payoffs. Study 1 and 2 showed that people prefer to maximize profits... View Details
Garcia, Stephen M., Max H. Bazerman, Shirli Kopelman, and Dale T. Miller. "Worse but Equal: The Influence of Social Categories on Resource Allocations." Harvard Business School Working Paper, No. 06-033, February 2006. (Revised September 2008, June 2009. In press.)
- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Electronics Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
Short, Jodi L., and Michael W. Toffel. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Elevate Limited Webinar, July 17, 2014. (Webinar coordinated by Elevate Limited.)
- Article
Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race
By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
- 2007
- Working Paper
Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations
By: Christopher Marquis and Julie Battilana
We develop an institutional theory of how local communities continue to matter for organizations, and why community factors are particularly important in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has... View Details
Keywords: Geographic Location; Local Range; Globalization; Organizational Change and Adaptation; Business and Community Relations; Power and Influence
Marquis, Christopher, and Julie Battilana. "Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations." Harvard Business School Working Paper, No. 08-034, November 2007.
- April 2011
- Teaching Note
To Catch a Vandal: A Power and Influence Exercise (TN)
By: Amy J.C. Cuddy, Meredith Hodges and Ruwan Tharindu Gunatilake
Teaching Note for 911013. View Details
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
- September 1987
- Article
The Board's Role in Influencing the Corporation's Ethical Climate
By: L. S. Paine
Paine, L. S. "The Board's Role in Influencing the Corporation's Ethical Climate." Director's Monthly (September 1987): 1–5. (Reprinted in Ethics and the Boardroom, compiled by the National Association of Corporate Directors, 11-16. Washington, D.C.: National Association of Corporate Directors, 1996.)
- October 10, 2005
- Article
How Soft Power Is Winning Hearts, Minds and Influence
By: John A. Quelch
Quelch, John A. "How Soft Power Is Winning Hearts, Minds and Influence." Financial Times (October 10, 2005), 17.
- 2010
- Article
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
- Article
Influences on Human Resource Management Practices in Multinational Corporations
By: P. Rosenzweig and N. Nohria
Rosenzweig, P., and N. Nohria. "Influences on Human Resource Management Practices in Multinational Corporations." Journal of International Business Studies 25, no. 2 (Second Quarter 1994): 229–252.
- May 2003
- Article
How Communication Links Influence Coalition Bargaining: A Laboratory Investigation
By: Gary E. Bolton, Kalyan Chatterjee and Kathleen L. McGinn
Bolton, Gary E., Kalyan Chatterjee, and Kathleen L. McGinn. "How Communication Links Influence Coalition Bargaining: A Laboratory Investigation." Management Science 49, no. 5 (May 2003): 583–598.
- 1999
- Working Paper
How Communication Links Influence Coalition Bargaining: A Laboratory Investigation
By: Gary E. Bolton, Kalyan Chatterjee and Kathleen L. McGinn
- 13 Dec 2007
- Working Paper Summaries
Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations
Keywords: by Christopher Marquis & Julie Battilana
- 27 Nov 2023
- Research & Ideas
Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake
participation, according to a study that looks at registration records from 2012 to 2021 of more than 15 million voters aged 18 to 24. “We show that, to some extent, our affiliation as a Democratic or Republican voter comes from View Details
Keywords: by Ben Rand
- 1 Aug 2003 - 6 Aug 2003
- Conference Presentation
The Influence of Time Pressure on Creative Thinking in Organizations
By: Teresa M. Amabile, J. S. Mueller, W. B. Simpson, L. Fleming and C. N. Hadley
- September 2019
- Article
Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects
By: Todd Schifeling and Andrew J. Hoffman
This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details
Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States
Schifeling, Todd, and Andrew J. Hoffman. "Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects." Organization & Environment 32, no. 3 (September 2019): 213–233.
- 2009
- Article
Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations
By: Christopher Marquis and Julie Battilana
We develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has shifted away from understanding... View Details
Keywords: Globalized Firms and Management; Business and Community Relations; Local Range; Civil Society or Community; Power and Influence
Marquis, Christopher, and Julie Battilana. "Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations." Research in Organizational Behavior 29 (2009): 283–302.
- November 2019
- Article
When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects
By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects." Behavioural Public Policy 3, no. 2 (November 2019): 159–186.