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Show Results For
- All HBS Web
(4,213)
- People (13)
- News (762)
- Research (2,783)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,731)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 03 Mar 2011
- Working Paper Summaries
How Firm Strategies Influence the Architecture of Transaction Networks
- Web
Power and Influence for Positive Impact | HBS Online
Introduction to Power and Influence for Positive Impact ENROLL NOW No application needed for our certificate programs. Start your journey today! Power and Influence for Positive Impact $1,850 Next 6-week... View Details
- 16 Apr 2019
- Blog Post
How Being an Introvert Influenced My Business School Experience
Bismah Rahmat is a second-year student at HBS (Class of 2019). Here, Bismah shares her experience of how being an introvert specifically impacted her experience at the school as well as her summer internship search. At first glance, it may seem that students in... View Details
- Article
Research: How Investors' Reading Habits Influence Stock Prices
By: Anastassia Fedyk
Fedyk, Anastassia. "Research: How Investors' Reading Habits Influence Stock Prices." Harvard Business Review (website) (September 2, 2016).
- Web
Power and Influence for Positive Impact - Course Catalog
HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Fall; Q1; 1.5 credits Paper This course aims to change the way you understand and see power. Power is one of the most talked about... View Details
- March 2025
- Article
Do Public Financial Statements Influence Private Equity and Venture Capital Financing?
By: Brian K. Baik, Natalie Berfeld and Rodrigo S. Verdi
We study whether private firm public financial statements influence the probability of raising venture capital (VC) and private equity (PE) financing. In particular, we propose that private firms’ public financial statements can help the VC/PE search process by... View Details
Keywords: Business Economics; Search Costs; Accounting; Venture Capital; Governance; Private Equity; Financial Statements
Baik, Brian K., Natalie Berfeld, and Rodrigo S. Verdi. "Do Public Financial Statements Influence Private Equity and Venture Capital Financing?" Accounting Review 100, no. 2 (March 2025).
- March–April 2017
- Article
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
- Winter 2014
- Article
The Influences of Strategic Management on Antitrust Discourse
By: Hillary Greene and Dennis Yao
Greene, Hillary, and Dennis Yao. "The Influences of Strategic Management on Antitrust Discourse." Special Issue on Antitrust as a Multidisciplinary Field edited by Gregory T. Gundlach. Antitrust Bulletin 59, no. 4 (Winter 2014): 789–826.
- Article
The Influence of Standards on Judgment and Choices
By: A. E. Tenbrunsel, K. A. Wade-Benzoni, D. M. Messick and M. H. Bazerman
Tenbrunsel, A. E., K. A. Wade-Benzoni, D. M. Messick, and M. H. Bazerman. "The Influence of Standards on Judgment and Choices." Academy of Management Journal 43, no. 5 (October 2000): 854–866.
- 2004
- Working Paper
Perceived Relative Power and Its Influence on Negotiations
By: Rebecca J. Wolfe and Kathleen L. McGinn
- 17 Jun 2008
- News
The Growing Economic Influence of China and India
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
It's a common problem: A work team tackles a high-pressure project for a client, but along the way something goes wrong with team dynamics and the client ends up feeling shortchanged. Even though team members initially recognize and value each other's potential... View Details
Keywords: by Sarah Jane Gilbert
- January 1986
- Article
Social Influences on Creativity: The Effects of Contracted-For Reward
By: T. M. Amabile, B. A. Hennessey and B. S. Grossman
Three studies, with 195 5–11 yr olds and 60 female undergraduates, tested the hypothesis that explicitly contracting to do an activity in order to receive a reward would have negative effects on creativity, but receiving no reward or only a noncontracted-for reward... View Details
Amabile, T. M., B. A. Hennessey, and B. S. Grossman. "Social Influences on Creativity: The Effects of Contracted-For Reward." Journal of Personality and Social Psychology 50, no. 1 (January 1986): 14–23.
- October 1988
- Article
Managerial Influences in the Implementation of a New Technology
By: D. A. Leonard and I. Deschamps
Leonard, D. A., and I. Deschamps. "Managerial Influences in the Implementation of a New Technology." Management Science 34, no. 10 (October 1988): 1–13.
- 2001
- Other Unpublished Work
Extending the Influence of Real Options: Problems and Opportunities
By: Timothy A. Luehrman
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
Summing Up How Important is Leadership Gender in Influencing the Way We Work? Any attempt to describe behaviors on the basis of gender runs the risk of stereotyping, generalizing, and generally oversimplifying. As Susan Chipman said in... View Details
Keywords: by James Heskett
- March 2025
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
- 2003
- Working Paper
How Communication Links Influence Coalition Bargaining: A Laboratory Investigation
By: Gary E. Bolton, Kalyan Chatterjee and Kathleen L. McGinn