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Show Results For
- All HBS Web
(4,190)
- People (13)
- News (738)
- Research (2,740)
- Events (21)
- Multimedia (38)
- Faculty Publications (1,683)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 1 Aug 1993
- Conference Presentation
Social and Personal Influences on Professional Artist' Creativity
By: Teresa M. Amabile, E. Phillips and M. A. Collins
- March–April 2017
- Article
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
- Winter 2014
- Article
The Influences of Strategic Management on Antitrust Discourse
By: Hillary Greene and Dennis Yao
Greene, Hillary, and Dennis Yao. "The Influences of Strategic Management on Antitrust Discourse." Special Issue on Antitrust as a Multidisciplinary Field edited by Gregory T. Gundlach. Antitrust Bulletin 59, no. 4 (Winter 2014): 789–826.
- Article
The Influence of Standards on Judgment and Choices
By: A. E. Tenbrunsel, K. A. Wade-Benzoni, D. M. Messick and M. H. Bazerman
Tenbrunsel, A. E., K. A. Wade-Benzoni, D. M. Messick, and M. H. Bazerman. "The Influence of Standards on Judgment and Choices." Academy of Management Journal 43, no. 5 (October 2000): 854–866.
- 2004
- Working Paper
Perceived Relative Power and Its Influence on Negotiations
By: Rebecca J. Wolfe and Kathleen L. McGinn
- 17 Jun 2008
- News
The Growing Economic Influence of China and India
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
It's a common problem: A work team tackles a high-pressure project for a client, but along the way something goes wrong with team dynamics and the client ends up feeling shortchanged. Even though team members initially recognize and value each other's potential... View Details
Keywords: by Sarah Jane Gilbert
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
Summing Up How Important is Leadership Gender in Influencing the Way We Work? Any attempt to describe behaviors on the basis of gender runs the risk of stereotyping, generalizing, and generally oversimplifying. As Susan Chipman said in... View Details
Keywords: by James Heskett
- Aug 2010 - 2010
- Conference Presentation
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
- 2003
- Working Paper
How Communication Links Influence Coalition Bargaining: A Laboratory Investigation
By: Gary E. Bolton, Kalyan Chatterjee and Kathleen L. McGinn
- 2000
- Working Paper
How Communication Links Influence Coalition Bargaining: A Laboratory Investigation
By: Gary E. Bolton, Kalyan Chatterjee and Kathleen L. McGinn
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- 15 Sep 2015
- News
The Unexpected Influence of Stories Told at Work
- 02 May 2014
- News
The Book That Influences Ford’s New CEO’s Decisions
- Web
Power and Influence for Positive Impact - Course Catalog
HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Senior Lecturer Deborah Winshel Fall; Q1; 1.5 credits Paper Excludes enrollment in Power and Influence... View Details
- Forthcoming
- Article
Do Public Financial Statements Influence Private Equity and Venture Capital Financing?
By: Brian K. Baik, Natalie Berfeld and Rodrigo S. Verdi
We study whether private firm public financial statements influence the probability of raising venture capital (VC) and private equity (PE) financing. In particular, we propose that private firms’ public financial statements can help the VC/PE search process by... View Details
Keywords: Business Economics; Search Costs; Accounting; Venture Capital; Governance; Private Equity; Financial Statements
Baik, Brian K., Natalie Berfeld, and Rodrigo S. Verdi. "Do Public Financial Statements Influence Private Equity and Venture Capital Financing?" Accounting Review (forthcoming). (Pre-published online November 8, 2024.)
- 2006
- Working Paper
Worse but Equal: The Influence of Social Categories on Resource Allocations
By: Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman and Dale T. Miller
This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric payoffs. Study 1 and 2 showed that people prefer to maximize profits... View Details
Garcia, Stephen M., Max H. Bazerman, Shirli Kopelman, and Dale T. Miller. "Worse but Equal: The Influence of Social Categories on Resource Allocations." Harvard Business School Working Paper, No. 06-033, February 2006. (Revised September 2008, June 2009. In press.)