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Publications

Publications

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  • All HBS Web  (614)
    • People  (3)
    • News  (179)
    • Research  (306)
  • Faculty Publications  (97)

Show Results For

  • All HBS Web  (614)
    • People  (3)
    • News  (179)
    • Research  (306)
  • Faculty Publications  (97)
← Page 6 of 614 Results →
  • 2010
  • Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
  • June 2008 (Revised July 2009)
  • Case

COFCO Xinjiang Tunhe Co., Ltd.

By: David E. Bell and Aldo Sesia
In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and... View Details
Keywords: Agribusiness; Customer Relationship Management; Rural Scope; Supply Chain Management; Performance Consistency; Safety; Agriculture and Agribusiness Industry; China
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Bell, David E., and Aldo Sesia. "COFCO Xinjiang Tunhe Co., Ltd." Harvard Business School Case 508-079, June 2008. (Revised July 2009.)
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

Management Series. Oxford University Press, 2010 An abstract is unavailable at this time. Purchase the Book: http://ukcatalogue.oup.com/product/9780199552863.do Shadow of the Contract: How Contract Structure Shapes Inter-Firm Dispute... View Details
Keywords: Sean Silverthorne
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details
Keywords: by Walter A. Friedman
  • May 2009
  • Case

Montgomery County Business Roundtable for Education

By: Allen S. Grossman and Geoff Eckman Marietta
Montgomery County Business Roundtable for Education (MCBRE) was a business-public education partnership with Montgomery County Public Schools (MCPS) that promoted cross-sector knowledge sharing and academic excellence. Its suite of core student programs, such as “720,”... View Details
Keywords: Business Ventures; Knowledge Sharing; Leadership; Partners and Partnerships; Education; Business and Community Relations; Education Industry; United States
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Grossman, Allen S., and Geoff Eckman Marietta. "Montgomery County Business Roundtable for Education." Harvard Business School Case 309-105, May 2009.
  • January 2019 (Revised July 2021)
  • Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

The explosion of "computer-to-computer" communication in the twenty-first century is triggering a growth phase for IT consultants. Harvard Business School professor Richard Nolan and HBS Interactive Senior Vice President Larry Bennigson trace the evolution of... View Details
Keywords: by Sarah Jane Johnston; Consulting
  • 28 Sep 2020
  • Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

“Bible-thumpers”), the findings were reversed. Additionally, participants reported perceiving a politician who delivered PC remarks as being more susceptible to persuasion than one who was politically incorrect. “Being politically correct in speech gives listeners the... View Details
Keywords: by Kristen Senz
  • 18 Apr 2000
  • Research & Ideas

Learning in Action

impressions second- or third-hand, L.L. Bean goes to those in the know — experienced users who have lived with the product, often under demanding conditions, who then act as field testers. Testers are sent several samples, one from L.L.... View Details
Keywords: by David A. Garvin
  • 2007
  • Text Book

The Moral Leader: Challenges, Tools, and Insights

By: Sandra J. Sucher

Successful leaders—at any level and in any arena—are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in moral... View Details

Keywords: Competency and Skills; Decision Choices and Conditions; Judgments; Moral Sensibility; Leadership
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Sucher, Sandra J. The Moral Leader: Challenges, Tools, and Insights. Routledge, 2007.

    The Moral Leader: Challenges, Insights and Tools

    Successful leaders – at any level and in any arena – are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in... View Details

    • Program

    Competing in the Age of AI—Virtual

    Summary Artificial intelligence (AI) is revolutionizing the way today's businesses compete and operate. By putting AI and data at the center of their capabilities, companies are redefining how they create, capture, and share value—and are achieving View Details

      Triadic Advocacy Work

      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details
      • June 2011 (Revised July 2012)
      • Case

      Reversing the AMD Fusion Launch

      By: Elie Ofek and Ryan Johnson
      AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details
      Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry
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      Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
      • September 2024
      • Case

      The Health Equity Accelerator at Boston Medical Center

      By: Susanna Gallani, Mary Witkowski and Katie Sonnefeldt
      This case describes how Boston Medical Center, a hospital and safety net organization, changed its strategic approach to health equity after realizing that previous efforts were not sufficient to address the health disparities among their patients. In 2021, the Health... View Details
      Keywords: Health Care and Treatment; Health Disorders; Innovation and Management; Innovation Leadership; Innovation Strategy; Adaptation; Business Strategy; Mission and Purpose; Decisions; Organizational Change and Adaptation; Organizational Structure; Diversity; Race; Ethnicity; Urban Scope; Local Range; Equality and Inequality; Health Industry; Boston
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      Gallani, Susanna, Mary Witkowski, and Katie Sonnefeldt. "The Health Equity Accelerator at Boston Medical Center." Harvard Business School Case 125-039, September 2024.
      • 08 May 2007
      • First Look

      First Look: May 8, 2007

      be useful for managing change after the Kyoto period is a challenge both for Kyoto ratifiers and for countries like the United States that have not ratified the agreement. Summarizes the science and economics of climate change, and... View Details
      Keywords: Martha Lagace
      • 04 Feb 2002
      • Research & Ideas

      How a Juicy Brand Came Back to Life

      by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain it differently: First, as every... View Details
      Keywords: by John Deighton; Food & Beverage
      • 2023
      • Working Paper

      Going Beyond the ‘Self’ in Self-Control: Interpersonal Consequences of Commitment Strategy Use

      By: Ariella Kristal and Julian Zlatev
      Commitment strategies are effective mechanisms individuals can use to overcome self-control problems. Across seven studies (and three supplemental studies), we explore the negative interpersonal consequences of commitment strategy use. In Study 1, using an incentivized... View Details
      Keywords: Self-control; Willpower; Commitment Strategies; Goals and Objectives; Behavior; Strategy; Perception
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      Kristal, Ariella, and Julian Zlatev. "Going Beyond the ‘Self’ in Self-Control: Interpersonal Consequences of Commitment Strategy Use." Harvard Business School Working Paper, No. 22-033, November 2021. (Revised January 2023.)
      • February 2011 (Revised November 2013)
      • Case

      The Cheezburger Network

      By: John Deighton and Leora Kornfeld
      Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
      Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
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      Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
      • 19 Aug 2011
      • Working Paper Summaries

      The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

      Keywords: by Christopher Marquis & Michael W. Toffel
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