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Show Results For
- All HBS Web
(153)
- People (1)
- News (41)
- Research (98)
- Multimedia (1)
- Faculty Publications (51)
- 19 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by... View Details
- Profile
Juliane Schwetz
Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
OrganizationPaul Coz, Vice President Human Resources, Gorton's Seafoods Describe your organization in three to five sentences.Gorton's, America's iconic seafood company, is the category leader in frozen, value added seafood, providing... View Details
Keywords: Consumer Products / Retail
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.)... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the privilege of selling some of... View Details
Keywords: Julia Hanna
- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
ahead,” he says of the iconic brand. “What’s important to me is the satisfaction of seeing an organization that has been failing for years become a great place to work, from the shop floor all the way on up, and produce a great result for... View Details
Keywords: Julia Hanna
- 27 Sep 2021
- News
Sewn with Love
big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her... View Details
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where our consumers love to be and by... View Details
- 01 Dec 2010
- News
Beacon of Liberty
Kashmir Photo courtesy Sharjeel Kashmir It’s a beautiful morning in Jersey City as I stretch after my regular jog in Liberty State Park. I marvel that this is my neighborhood and my view. In front of me, the Hudson River lies at the feet of the View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
Fashion Icon to Nazi Agent This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her... View Details
Keywords: Dina Gerdeman
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- 14 Oct 2020
- News
Sewn with Love
that big-name fashion icons and brands will continue to make an impact by doing what they do best: setting trends. By creating beautiful masks, says Hanazawa, the fashion industry can meet the world where it... View Details
Keywords: Maureen Harmon
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details
Keywords: Jill Radsken
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a View Details
- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian... View Details
Keywords: Sean Silverthorne
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Sep 2010
- News
Fair Trade
identity was, to the next stage. For a time, it seemed that this model would involve the reuniting of beauty and health. The world’s largest pharmaceutical companies purchased some of the most iconic brands... View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
Brooks and Oprah Winfrey, on their recent book launch focused on pursuing happiness: Build the Life You Want. It was refreshing to learn that even globally iconic figures—such as Oprah—go through the same rollercoaster of second-guessing... View Details