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  • March 1990 (Revised June 1991)
  • Case

IBM Corp.: ""Make It Your Business"" (A)

By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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  • November 1989
  • Case

IBM Corp.: The Full Employment Practice (Condensed)

By: D. Quinn Mills and G. Bruce Friesen
Keywords: Employment; Management Practices and Processes; Computer Industry; Information Technology Industry
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  • February 1989
  • Supplement

IBM Corp.: The Full Employment Practice (B1)

By: D. Quinn Mills
Keywords: Employment; Information Technology Industry
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  • January 1989
  • Case

IBM Corp.: The Full Employment Practice (A)

By: D. Quinn Mills
Keywords: Selection and Staffing; Human Resources; Management; Computer Industry
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  • January 1989
  • Supplement

IBM Corp.: The Full Employment Practice (B)

By: D. Quinn Mills and G. Bruce Friesen
Keywords: Employment; Computer Industry; Manufacturing Industry
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  • January 1989
  • Supplement

IBM Corp.: The Full Employment Practice (C)

By: D. Quinn Mills and G. Bruce Friesen
Keywords: Employment; Information Technology Industry
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  • November 1988
  • Teaching Note

IBM Marketing Organization (A) and (B), Teaching Note

By: Frank V. Cespedes
Keywords: Marketing
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  • August 1988 (Revised April 1998)
  • Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry
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  • June 1988 (Revised December 1991)
  • Case

IBM Computer Conferencing

By: Lynda M. Applegate
Keywords: Communication Strategy; Communication Technology; Computer Industry
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  • February 1988
  • Case

IBM Marketing Organization (A): Changes in Structure

By: Frank V. Cespedes
Keywords: Marketing Strategy; Information Technology Industry
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  • February 1988
  • Case

IBM Marketing Organization (B): Process

By: Frank V. Cespedes
Keywords: Marketing Strategy; Information Technology Industry
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  • June 1987
  • Supplement

Semiconductor Industry Association and the Trade Dispute with Japan, The: IBM Profile, Supplement

By: David B. Yoffie and John J. Coleman
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  • August 1986
  • Case

IBM International Investment Management

By: Andre F. Perold
Keywords: Investment; Management
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  • September 1985 (Revised January 1986)
  • Case

Peter Wendell

By: William A. Sahlman
Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details
Keywords: Personal Development and Career; Jobs and Positions; Opportunities; Valuation; Decision Choices and Conditions; Resignation and Termination; Venture Capital; Financial Services Industry; Computer Industry
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  • November 1980
  • Background Note

Overview of IBM Operating Systems

By: James I. Cash Jr.
Keywords: Software; Computer Industry
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