Publications

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

June 2014 (Revised April 2015)
Background Note

Affordable Housing and Low-Income Housing Tax Credits in the United States

By: Arthur I Segel and Nicolas P. Retsinas

This background note explores the basic themes surrounding the government's approach to providing housing: namely its shift from a supplier and builder of affordable housing to an approach that focuses on demand-side solutions and indirect subsidies to private... View Details

Keywords: Housing; Welfare; Government and Politics

Research Summary

Optimal Portfolios with Housing Derivatives

Households that contemplate moving to different cities or trading up or down in the fu-ture are exposed to substantial housing risk. In order to mitigate this risk, I derive the op-timal portfolios using housing futures. In addition to the optimum growth portfolio,... View Details

01 Mar 2005
News

House of Bread on the Rise

McCANN: Former defense atforney learned the bakery business from scratch. The lessons Sheila McCann (OPM 24, 1996) learned from the surprising failure of her second House of... View Details

Keywords: Margie Kelley; Food Services and Drinking Places; Hospitality

07 Sep 2021
News

Green House

five-bedroom, five-and-a-half-bath house matches its neighbors in the historic area; but in its construction, the building is an innovation—and a proof of concept that could ultimately spark a home-design... View Details

01 Feb 1999
News

Newman's Own Brand of Charity

With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman... View Details

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling... View Details

Keywords: by Sean Silverthorne

January 2008 (Revised September 2009)
Case

Financing American Housing Construction in the Aftermath of War

By: David Moss and Cole Bolton

At the start of WWI, the United States faced a significant housing shortage. Public officials feared the spread of disease—and even communism—in the nation's cramped urban centers where vacancy rates held near zero and families often "doubled up" in single-housing... View Details

Keywords: Central Banking; Bonds; Mortgages; Government Legislation; Business History; Housing; Banking Industry; United States

09 May 2022
News

Green House

prove that the Passive House model could be implemented within a variety of architectural styles, opening the door to wider adoption in many different settings. Harper, who spent the first 20 years View Details

01 Feb 2017
News

The Hot New Brand of Higher Education

30 Dec 2010
News

Harvard's Retsinas Interview on Housing

Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details

Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States

1976
Other Unpublished Work

Simulation of the Market Effects of Housing Allowance

By: Dutch Leonard, Gregory K. Ingram and Robert Schafer

Keywords: Housing; Markets; Mathematical Methods

February 2002 (Revised December 2003)
Case

H-E-B Own Brands

By: V. Kasturi Rangan and Marie Bell

H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details

Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy