Publications

14 Sep 2011
Working Paper Summaries

Ethnic Innovation and US Multinational Firm Activity

Keywords: by C. Fritz Foley & William R. Kerr

Research Summary

Reverse Innovation

VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

09 Dec 2008
First Look

First Look: December 9, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209001 The New York Jets—A West Side Story Harvard Business School Case 207-027 In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new View Details

Keywords: Martha Lagace

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

March 2012
Article

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details

Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany

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01 Nov 2010
Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

instance, and the fact that telecom industry regulations vary from country to country, which means networking prices vary, too.) The findings were consistently parallel with the hypotheses: An increase in the penetration of ERP systems... View Details

Keywords: by Carmen Nobel

01 Apr 2014
Working Paper Summaries

Opting Out of Good Governance

Keywords: by C. Fritz Foley, Paul Goldsmith-Pinkham, Jonathan Greenstein & Eric Zwick

20 Apr 2009
Research & Ideas

Misgovernance at the World Bank

makes a huge difference in loans and grants going to the home countries of the directors—that developing countries can expect a doubling of their funding levels when they sit... View Details

Keywords: by Martha Lagace

September 2007
Case

Tetra Pak Argentina

By: Tarun Khanna, Krishna G. Palepu and Gustavo A. Herrero

Deals with the hands-on management of a difficult situation facing the subsidiary of a multinational corporation (Tetra Pak) in a developing country (Argentina). The situation arises from a major economic, social, and institutional breakdown that jeopardizes the... View Details

Keywords: Developing Countries and Economies; Financial Crisis; Currency Exchange Rate; Sovereign Finance; Multinational Firms and Management; Crisis Management; Business and Government Relations; Argentina

Educators

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

The United States has been both credited and criticized for its powerful role in promoting global financial liberalization—the flow of capital across country borders. But research by Harvard Business School Professor Rawi Abdelal has... View Details

Keywords: by Ann Cullen

March 2006
Module Note

Valuing Cross-Border Investments

By: Mihir A. Desai and Kathleen Luchs

Describes a core module in the International Finance course at Harvard Business School. The module explores how valuation differs in an international context and introduces students to the major issues in cross-border valuations: how to value investments in currencies... View Details

Keywords: International Accounting; Currency Exchange Rate; Investment; Framework; Cross-Cultural and Cross-Border Issues; Body of Literature; Risk Management; Projects; Valuation

2011
Working Paper

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details

Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany

2008
Book

Mexico Since 1980

By: Stephen Haber, Herb Klein, Noel Maurer and Kevin Middlebrook

This book addresses two questions that are crucial to understanding Mexico's current economic and political challenges. Why did the opening up of the economy to foreign trade and investment not result in sustained economic growth? Why has electoral democracy not... View Details

Keywords: Developing Countries and Economies; Foreign Direct Investment; Government and Politics; Growth and Development; Law Enforcement; Welfare or Wellbeing; Mexico

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January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

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February 2005
Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details

Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

Educators