Publications

June 2018
Supplement

Amil and the Health Care System in Brazil (B)

By: Regina Herzlinger, Ana Maria Malik, Ruth Costas and Priscilla Zogbi

Brazilian Managed Care Organization Amil faces a series of challenges while trying to redefine the terms of its relationship with hospitals and clinics and to implement a new health care model based on primary care and family medicine. View Details

Keywords: Health Care; Brazil; Managed Care; Innovation; Health Care Industry; Health Care and Treatment; Health; Cost Management; Innovation and Invention; Competitive Strategy; Health Industry; Insurance Industry; Brazil

February 2023
Article

Maintaining Health Care Innovations After the Pandemic

By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman

The COVID-19 pandemic exposed the worst failings of the health care system, but it also stimulated a flurry of innovations that could lead to a much-improved delivery system. These were innovations that were born out of necessity: telemedicine access and use... View Details

Keywords: Health Care; Health Care Industry; Health Care Outcomes; Innovation; Innovation In Healthcare Delivery; COVID; COVID-19 Pandemic; Pandemics; Telemedicine; Telehealth; Ambulatory Care; Vaccines; Innovation and Invention; Change; Health Industry

Read Now

30 May 2007
Research & Ideas

Health Care Under a Research Microscope

game is supposed to be quality up and cost down. And this is one where that has not happened. And it's been very slow with the quality movement." Professor Regina Herzlinger, who has studied the health... View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

01 Feb 2000
News

Executives Convene to Discuss Consumer-Driven Health Care

U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of health-care purchasing... View Details

August 2003 (Revised August 2006)
Case

I've Got Rhythm: Selling Cardiac Rhythm Management Devices

By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain

The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details

Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry

05 Feb 2015
News

Should Harvard Business School Hit Refresh?

September 2013 (Revised May 2014)
Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho

Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details

Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil

February 1985 (Revised January 2024)
Case

Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details

Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry

01 Dec 1997
News

Growing Together

achieve financial stability. One faculty member who has been particularly interested in these questions is HBS professor Regina E. Herzlinger, a member of the HBS Social Enterprise Interest Group who has... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

April 2009 (Revised April 2009)
Case

Immusol and Novartis

By: Regina E. Herzlinger, Keyne M. Monson, Juan D. Betancourt and Victor Li

Should Immusol strive to become a fully integrated pharmaceutical company? How should a small pharmaceutical company structure a deal for its novel technology with the giant Novartis? View Details

Keywords: Technological Innovation; Rights; Negotiation Deal; Negotiation Participants; Alliances; Pharmaceutical Industry

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG Social Media in Health Care View Details

Keywords: Sean Silverthorne

11 Sep 2007
First Look

First Look: September 11, 2007

Herzlinger Publication:McGraw-Hill, 2007 Abstract In the battle for U.S. health care, patients and doctors are losing. Who Killed Health Care? shows how to win the war. One of the nation's most respected health care analysts, Regina View Details

Keywords: Martha Lagace

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

cofounded by Regina Herzlinger, the Nancy R. McPherson Professor of Business Administration, and her husband, Dr. George Herzlinger, recently announced that it has donated 100... View Details

17 Dec 2012
News

HBS Women Faculty Reflect

11 Feb 2014
First Look

First Look: February 11

http://www.emeraldinsight.com/ August 2013 Computer Applying KISS to Healthcare Information Technology By: Herzlinger, Regina E., Margo Seltzer, and Mark Gaynor Abstract—Current public and private healthcare... View Details

Keywords: Sean Silverthorne

01 Sep 2010
News

RX for Change

protagonist Dr. Gary Kaplan in attendance. In addition to a full schedule of case preparation and project work, MHCD participants engaged in frequent group discussions and exercises. The curriculum and faculty (including Professor Regina... View Details

Keywords: Julia Hanna; Health, Social Assistance; Hospitals; Health, Social Assistance

2021
White Paper

Go Out and Innovate! Perspectives on Educating Health Care Leadership in the Time of Innovation

By: Regina E. Herzlinger, Anthony Stanowski, Edward Schumacher, Eugene Schneller, Kaveh Safavi, Quint Studer, Andrew Jay, Tom Robinson and Kevin Mahoney

The CAHME Innovation Council unanimously believes that education is essential. In evaluating the competency domain of management and leadership, and learning from programs that prioritize innovation, we ask how do we develop competencies in future leaders to succeed in... View Details

Keywords: Health Care; Health Care Industry; Health Care Entrepreneurship; Innovation; Innovation ＆ Entrepreneurship; Health Industry