Publications

Article

Memo to CEOs: The Five Half-Truths of Business

By: Robert Simons, Henry Mintzberg and Kunal Basu

Keywords: Management; Communication

2001
Book

Giants of Enterprise: Seven Business Innovators and the Empires They Built

By: R. S. Tedlow

From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods... View Details

Keywords: Business History

February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States

February 2001 (Revised October 2002)
Background Note

Entrepreneurial History: A Conceptual Overview

Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details

Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society

February 2001 (Revised August 2001)
Case

Henry Heinz: Making Markets for Processed Foods

Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details

Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States

December 7, 1999
Article

Henry Heinz and Brand Creation in the Late Nineteenth Century

Keywords: Brands and Branding; Food and Beverage Industry

Article

Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food

Keywords: Brands and Branding; Markets; Food; History; Consumer Products Industry; United States

September 1999
Case

Sally Jameson - 1999

By: George C. Chacko, Henry B. Reiling, Peter Tufano and Matthew Bailey

Sally Jameson has a large block of appreciated stock, which she is contemplating selling to purchase a home. She is comparing an outright sale, borrowing against the stock, shorting against the box, and a stock loan proposed by a small financial services firm. View Details

Keywords: Asset Pricing; Asset Management; Financial Liquidity; Stocks; Stock Options; Financing and Loans; Financial Services Industry

1999
Working Paper

Henry Heinz, 1844-1919: Connecting with Customers during Great Economic Change

1998
Report

National Park Bonds: A Patch or A Panacea?: A Report on Meeting the Financial Needs of Our National Parks

By: Dutch Leonard, Henry Lee, Jay H. Walder, Peter Zimmerman and Wendy Vanasselt

Keywords: Bonds; Sovereign Finance; Environmental Sustainability

1997
Working Paper

Henry Ford: The Profits and the Price of Primitivism

By: Richard S. Tedlow

November 1996 (Revised July 1997)
Case

Alexander Plaza

By: Arthur I Segel and William J. Poorvu

In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is... View Details

Keywords: Negotiation Tactics; Negotiation Preparation; Agreements and Arrangements; Risk and Uncertainty; Real Estate Industry; Financial Services Industry; District of Columbia

October 1994 (Revised January 1995)
Case

STAR TV (A, B, and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence

Keywords: Media and Broadcasting Industry

September 1994 (Revised December 1995)
Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence

Keywords: Media and Broadcasting Industry

October 1992 (Revised April 1993)
Supplement

ImmuLogic Pharmaceutical Corporation (B2): Henry McCance

By: Josh Lerner

Supplements the (A) case. View Details

Keywords: Pharmaceutical Industry

March 1990
Article

Henry Ford Savait-Il Vendre les Voitures?

By: Richard S. Tedlow

November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States