Publications

Publications

Filter Results: (1,015) Arrow Down
Filter Results: (1,015) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 6 of 1,015 Results →
  • October 1981 (Revised June 1985)
  • Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
Related
  • Web

Women, Work, and the “M” Word - Blog: Health Supplement

Blog Blog Health Care and Life Science at HBS Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Blavatnik Fellow Author Blavatnik Fellowship Team Author Executive Education Author HBS... View Details
  • Web

For Recruiters - Health Care

outside perspective as well as strong analytic and strategic training. For students, the summer provides a rare opportunity to apply new skills and to experience the rewards View Details
  • Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

health care primarily through the lens of early therapeutics development and clinical trials execution. I had a very limited grasp of digital health, payors View Details
  • 21 Jan 2010
  • Working Paper Summaries

Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement

Keywords: by Anita L. Tucker; Health
  • February 2019 (Revised September 2019)
  • Case

Theranos: The Unicorn That Wasn't

By: Joseph B. Fuller and John Masko
In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details
Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry
Related
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

The coronavirus crisis forced health care providers to mobilize in ways few could have predicted six months ago, revealing not only the system’s weaknesses but its profound ingenuity. Within weeks, providers worldwide set up drive-through... View Details
Keywords: by Danielle Kost
  • Research Summary

Male Circumcision and HIV/AIDS: The Macroeconomic Effects of a Health Crises (with Eric Werker and Brian Wendell)

Theories abound on the possible impact of AIDS on economic growth and savings in Africa; yet there have been surprisingly few empirical studies to test the mixed theoretical predictions. In this paper, we examine the impact of the AIDS epidemic on African nations... View Details
  • Web

Health Care - Faculty & Research

Health Care Health Care February 2015 Supplement The Affordable Care Act (A): Legislative Strategy in the House of Representatives By: Joseph L. Bower and Michael Norris In... View Details
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

people? One possible answer came this past week when the airline revealed that the pilot, Andreas Lubitz, had previously suffered from deep depression. Debates began about how Lubitz's mental health played into the tragedy, what treatment... View Details
Keywords: by Michael Blanding; Health; Health
  • Web

Engineering Meets Advocacy: Driving Innovation in Women’s Health - Blog: Health Supplement

Blog Blog Health Care and Life Science at HBS Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Blavatnik Fellow Author Blavatnik Fellowship Team Author Executive Education Author HBS... View Details
  • 2023
  • Article

A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry
Related
  • 01 Jun 2010
  • News

Health IT at the Bedside

Jain (MBA '07) Courtesy Sachin Jain As a physician, I’m a great believer in health IT. So I’m always confused by how slowly and unevenly it has been adopted in medicine, a field where new technologies View Details
Keywords: Sachin H. Jain; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

Though the Internet has woven itself into most aspects of life, few fields have adopted it more actively, and at times controversially, than health care. What new business models in View Details
Keywords: by Martha Lagace; Health
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

reveals a person’s genetically based health risk across dozens of disease categories. 23andMe test results showed one patient at higher risk of liver and bowel cancer—and that... View Details
Keywords: by Dina Gerdeman; Health
  • Article

A Multi-country Test of Brief Reappraisal Interventions on Emotions During the COVID-19 Pandemic

By: Ke Wang, Amit Goldenberg, Charles Dorison, Jeremy Miller, Jennifer Lerner and James Gross
The COVID-19 pandemic is increasing negative emotions and decreasing positive emotions globally. Left unchecked, these emotional changes may have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we will examine the impact of... View Details
Keywords: COVID-19; Emotion Regulation; Reappraisal; Interventions; Health Pandemics; Emotions; Global Range
Related
  • July 2024
  • Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
Related
  • 01 Dec 2018
  • News

Case Study: Your Data, Your Health

early detection of gynecological diseases. The Oakland-based company completed its second clinical trial and is now raising Series A funding. Its initial indications focus on identifying conditions that... View Details
Keywords: Jen McFarland Flint
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

tag Biotech/pharma Care Delivery Clinical Trials Health Care Innovation Public Health Hereditary Hemorrhagic Telangiectasia (HHT) . Not only a mouthful, but also very hard to... View Details
  • 01 Sep 2011
  • News

Student Trio Advance Health Payment Reform

quality of care. Traditionally, doctors and hospitals have been paid separate fees for their services, an approach widely criticized for rewarding overuse of diagnostic tests View Details
Keywords: bundling; Health, Social Assistance