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- All HBS Web
(588)
- People (1)
- News (311)
- Research (147)
- Multimedia (13)
- Faculty Publications (14)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details
Keywords: by John Quelch
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
elective course, Managing Global Health: Applying Behavioral Economics to Create Impact, which she teaches to second-year MBA students at HBS and select students from Harvard Medical School and the Kennedy School of Government. The User's... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
Ahead of the Democratic National Convention, HBS Working Knowledge gathered insights from Harvard Business School faculty about what’s at stake for companies, and how the election might impact workplaces. They offer an assessment as the... View Details
Keywords: by Rachel Layne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that... View Details
Keywords: by John Quelch
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
It's a pittance in the West. A loan of only $500 to $1,200, however, can make all the difference for a man or woman eking out a living in the developing world. Just that much—the typical range of microfinance loans, according to Michael Chu, a poverty expert and View Details
Keywords: by Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab management is evaluating... View Details
Keywords: Martha Lagace
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
chronicles a host of academics, businessmen and, yes, charlatans who ultimately failed to foresee the biggest economic event of the twentieth century: The Great Depression. In an e-mail interview, Friedman, director of the HBS Business... View Details
Keywords: by Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
Max Bazerman, co-author of "You Can't Enlarge the Pie," discussed the flaws in government decision making in an email interview with HBS Working Knowledge Editor Sean Silverthorne. Bazerman is Jesse Isidor Straus Professor of... View Details
Keywords: Re: Max H. Bazerman
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
missed this opportunity in the aftermath of the financial crisis, let’s hope that we will not miss this opportunity this time around. Julie Battilana (@julie_battilana) is the Joseph C. Wilson Professor of Business Administration at HBS... View Details
Keywords: by Dina Gerdeman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
better leaders themselves while they are doing all these other things. Thus far, we have not seen much evidence — either along the campaign trail or since the election — that Mr. Trump meets most of these criteria. But I think many voters... View Details
Keywords: by Christina Pazzanese
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
boardroom in 2019, moved to the Delaware Court of Chancery in 2021, and ultimately led to a Securities and Exchange Commission sanction in 2023, which attracted HBS Baker Foundation Professor Lynn S. Paine to the tale. An expert on... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details
Keywords: by Martha Lagace