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Show Results For
- All HBS Web
(576)
- People (1)
- News (313)
- Research (147)
- Multimedia (13)
- Faculty Publications (14)
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- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
shrink the pie we all share, and at the end we all lose. This is even truer if other countries follow in the path of the US. I also want to stress that we should not be surprised by the executive order. The current president campaigned... View Details
Keywords: by Staff
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on... View Details
Keywords: by Dina Gerdeman
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
elective course, Managing Global Health: Applying Behavioral Economics to Create Impact, which she teaches to second-year MBA students at HBS and select students from Harvard Medical School and the Kennedy School of Government. The User's... View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details
Keywords: by James Heskett
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
It's a pittance in the West. A loan of only $500 to $1,200, however, can make all the difference for a man or woman eking out a living in the developing world. Just that much—the typical range of microfinance loans, according to Michael Chu, a poverty expert and View Details
Keywords: by Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
chronicles a host of academics, businessmen and, yes, charlatans who ultimately failed to foresee the biggest economic event of the twentieth century: The Great Depression. In an e-mail interview, Friedman, director of the HBS Business... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
Ahead of the Democratic National Convention, HBS Working Knowledge gathered insights from Harvard Business School faculty about what’s at stake for companies, and how the election might impact workplaces. They offer an assessment as the... View Details
Keywords: by Rachel Layne
- 22 Mar 2016
- First Look
March 22, 2016
Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective... View Details
Keywords: Sean Silverthorne
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
missed this opportunity in the aftermath of the financial crisis, let’s hope that we will not miss this opportunity this time around. Julie Battilana (@julie_battilana) is the Joseph C. Wilson Professor of Business Administration at HBS... View Details
Keywords: by Dina Gerdeman
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
million every four years just for the privilege of using The Rings in their advertising—with hundreds of millions more spent on the advertising campaigns themselves. They aren't the only ones banking on Olympic success. NBC, which paid... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details
Keywords: by Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53646 January–February 2018 Harvard Business Review The New CEO Activists By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Though corporations have been lobbying the government and making View Details
Keywords: Sean Silverthorne
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace