Publications

Article

Can Anything Derail Google's Growth Engine?

By: Jeffrey F. Rayport

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing

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August 2016 (Revised July 2017)
Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery

While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details

Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy

2008
Working Paper

The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

By: Christopher Marquis and Zhi Huang

While effects of public policy are one of the foundations of organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth... View Details

Keywords: Banks and Banking; Business History; Growth and Development Strategy; Business and Government Relations; Banking Industry; United States

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2014
Working Paper

Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth

By: Daniel Malter

I propose that an organization's growth potential may suffer if its identity is eclipsed by or confounded with the organizations with which it collaborates and competes. Using status as a salient feature of identity, I devise two network measures to capture the degree... View Details

Keywords: Distinctiveness; Status; Networks; Resource Acquisition; Growth; Venture Capital; Status and Position; Organizational Change and Adaptation; Identity; Growth and Development Strategy

SSRN

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21 Sep 2009
News

Harvard Business School Program To Help Media Executives Identify Growth Opportunities In Rapidly Changing Industry

December 2008
Teaching Note

KIPP 2007: Implementing a Smart Growth Strategy (TN)

By: Stacey M. Childress and Jason Mahon

Teaching Note for [308073]. View Details

May 2023
Case

City Group Hospitality: Executing a Successful Digital Strategy

By: Lynda M. Applegate, Gabriele Piccoli and Joaquin Rodriguez

Research Summary

Understanding the Drivers and Limits of Corporate Growth

By: Gary P. Pisano

Perhaps no issues garners more attention of senior executives and Boards of Directors than growth. Yet, the underlying factors shaping and limiting corporate growth are poorly understood. Empirically, we know that some corporations grow much faster than... View Details

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

November 2016 (Revised November 2016)
Supplement

The Galaxy Dividend Income Growth Fund's Option Investment Strategies

By: W. Carl Kester

Keywords: Options; Option Contract; Option Pricing; Derivatives; Mutual Funds; Call Options; Put Options; Stock Options; Risk and Uncertainty; Volatility; Financial Services Industry; United States

March 2013 (Revised May 2014)
Case

Unilever's New Recipe for Growth

By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson

This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe. View Details

Keywords: Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

Program

Designing and Executing Corporate Revitalization

that will help you execute corporate transformation successfully. Details Set a new strategic direction for your organization Determine root causes of challenges Identify new opportunities Proactively evaluate the range of strategic... View Details

June 2015 (Revised February 2016)
Case

Team Rubicon: Bridging the Gap from Startup to National Organization

By: Leonard A. Schlesinger and Dan Nidess

Team Rubicon, a military veteran volunteer disaster relief organization, has experienced significant success in attracting attention and support in its first four years of operation. The challenges of managing the volunteer base, the cost of responding to disasters,... View Details

Keywords: Growth Strategy And Execution; Disaster Relief; NGO; Organizational Change and Adaptation; Growth and Development Strategy; Growth Management; Non-Governmental Organizations

October 1977 (Revised October 1980)
Case

Japan (D2): A Strategy for Meeting the Problems of Growth

By: Bruce R. Scott and Audrey T. Sproat

Keywords: Economic Growth; Problems and Challenges; Strategy; Japan

Find at Harvard

May 2009
Case

Ceres Gardening Company: Funding Growth in Organic Products

By: John H. McArthur and Sunru Yong

Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details

Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry