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  • All HBS Web  (3,366)
    • People  (3)
    • News  (639)
    • Research  (2,242)
    • Events  (12)
    • Multimedia  (9)
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  • Spring 2014
  • Article

Charting Dynamic Trajectories: Multinational Firms in India

By: Prithwiraj Choudhury and Tarun Khanna
In this article, we provide a synthesizing framework that we call the "dynamic trajectories" framework to study the evolution of multinational enterprises (MNEs) in host countries over time. We argue that a change in the policy environment in a host country presents an... View Details
Keywords: Multinational Firms and Management; Change; India
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Choudhury, Prithwiraj, and Tarun Khanna. "Charting Dynamic Trajectories: Multinational Firms in India." Special Issue on Business, Networks, and the State in India. Business History Review 88, no. 1 (Spring 2014): 133–169.
  • October 1990 (Revised February 1991)
  • Case

Sony Corp.: Globalization

By: Michael Y. Yoshino
Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry
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Yoshino, Michael Y. "Sony Corp.: Globalization." Harvard Business School Case 391-071, October 1990. (Revised February 1991.)
  • March 2004 (Revised January 2008)
  • Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

around the world (we find non-domestic investors are more likely to invest in firms with accounting similar to that used in their home country) and in looking at whether a single set of standards really will be applied in a consistent... View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
  • December 2009 (Revised April 2010)
  • Case

Rabobank: The Global Food and Agriculture Bank

By: David E. Bell, Ray A. Goldberg, Mary Louise Shelman and Aldo Sesia
Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis. View Details
Keywords: Agribusiness; Banks and Banking; Food; Globalization; System; Banking Industry
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Bell, David E., Ray A. Goldberg, Mary Louise Shelman, and Aldo Sesia. "Rabobank: The Global Food and Agriculture Bank." Harvard Business School Case 510-024, December 2009. (Revised April 2010.)
  • Research Summary

Evolution of the Global Beauty Industry

By: Geoffrey G. Jones

This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380  billion. This research examines the growth of this... View Details

  • October 2012 (Revised August 2013)
  • Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
  • 2007
  • Book

Entrepreneurship and Global Capitalism

By: G. Jones and Rohit Daniel Wadhwani
These volumes demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, the authors show that historical knowledge can challenge widely accepted... View Details
Keywords: History; Diasporas; Economic Systems; Globalized Economies and Regions; Globalized Firms and Management; Cultural Entrepreneurship; Entrepreneurship; Cross-Cultural and Cross-Border Issues
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Jones, G. and Rohit Daniel Wadhwani, eds. Entrepreneurship and Global Capitalism. Northampton, MA: Edward Elgar Publishing, 2007.
  • September 2017 (Revised February 2018)
  • Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
  • 11 Jul 2006
  • Working Paper Summaries

Globalizing the Beauty Business Before 1980

Keywords: by Geoffrey G. Jones
  • May 2022 (Revised June 2022)
  • Case

Proposing to Redesign a Global Investment Bank

By: David G. Fubini
A major, NYC-based, global investment bank is looking to rethink its Systems strategy amid a rapidly evolving digital landscape. Your firm has served the client across most of its major geographies on a range of substantial Systems and IT efforts, but is facing... View Details
Keywords: Consulting; Professional Services; Business and Stakeholder Relations; Digital Strategy; Presentations; Competitive Strategy; Consulting Industry; New York (city, NY)
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Fubini, David G. "Proposing to Redesign a Global Investment Bank." Harvard Business School Case 422-096, May 2022. (Revised June 2022.)
  • March–April 2020
  • Article

An Institutional Approach to Gender Diversity and Firm Performance

By: Letian Zhang
This study examines data from 35 countries and 24 industries to understand the relationship between gender diversity and firm performance. Previous studies report conflicting evidence: some find that gender-diverse firms experience more positive performance and others... View Details
Keywords: Institutional Theory; Cross-cultural; Diversity; Gender; Organizations; Performance; Situation or Environment; Cross-Cultural and Cross-Border Issues
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Zhang, Letian. "An Institutional Approach to Gender Diversity and Firm Performance." Organization Science 31, no. 2 (March–April 2020): 439–457.
  • October 2003 (Revised December 2020)
  • Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

brands, in industries as diverse as information technology and oil. Social Responsibility. People recognize that global companies wield extraordinary influence, both positive and negative, on society's well-being. They expect View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • April 2005 (Revised February 2006)
  • Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
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Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products... View Details
Keywords: by Martha Lagace
  • Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria
Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details
  • May 1991
  • Case

Firestone, Inc.: Globalization

By: Hugo Uyterhoeven
Keywords: Multinational Firms and Management; Globalization; Corporate Strategy
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Uyterhoeven, Hugo. "Firestone, Inc.: Globalization." Harvard Business School Case 391-236, May 1991.
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

homegrown companies. But all that is changing as firms shape and adapt to global markets. Says HBS professor Mihir A. Desai, "The defining characteristics of what makes a firm... View Details
Keywords: by Martha Lagace
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