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  • June 2005 (Revised May 2006)
  • Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States
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  • June 1998 (Revised April 2000)
  • Case

GM Powertrain

By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Auto Industry; United States
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  • 22 Feb 2010
  • Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

but a leadership crisis. During Chrysler's 1980s crisis, CEO Lee Iacocca took charge, restoring consumer trust and prosperity. When General Motors emerged from bankruptcy last summer, Chairman Ed Whitacre... View Details
Keywords: by William George; Auto
  • 12 Nov 2013
  • First Look

First Look: November 12

Purchase this case: http://hbr.org/search/514026-PDF-ENG Harvard Business School Case 614-010 Ford vs. GM: The Evolution of Mass Production (A) This case explores the very different paths taken by the Ford Motor Company and the View Details
Keywords: Sean Silverthorne
  • January 2025
  • Teaching Plan

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Related
  • July 2024 (Revised October 2024)
  • Case

Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy Shih
New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
Related
  • 2018
  • Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
Keywords: Trust; Business and Stakeholder Relations; Communication
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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

about consumer behavior and in using that knowledge to benefit consumers. These firms include McNeil Consumer Health Care, McCann-Erickson, Procter & Gamble, Hallmark, Bank of America, Kraft, Samsung Electronics, IBM, Pfizer, J. Walter Thomson, and View Details
Keywords: by Manda Mahoney
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

business trade publication estimates that between July and December 2021, SHEIN added 2,000 to 10,000 items per day to its app. Sheng Lu, an associate professor of fashion and apparel studies at the University of Delaware, estimates that LATR View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 29 Mar 2011
  • First Look

First Look: March 29

across all contexts of innovation, our goal is to develop a more generalized account of what drives the process of innovation. Download the paper: http://www.hbs.edu/research/pdf/11-096.pdf Much Ado About Nothing: Expropriation and... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

engine, that outboard motor is going to start [to sputter]. If you don’t know [the second curve] is there, or you’re afraid to use it, then it’s just going to be clear decline.” The striver’s curse Professional athletes expect that their... View Details
Keywords: by Avery Forman
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

many US firms in the 20th century and was then exported to corporations in other countries. Its owners helped form General Motors and placed Alfred Sloan at the helm of that firm—which for many years was the... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

contrast to Mulally, General Motors CEO Rick Wagoner and his predecessors refused to transform GM’s product line, even as the company’s North American market share slid from 50 percent in the 1970s to 18... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

kindness does not. The value and rewards of kindness have been touted by leaders as legendary as King Solomon and Desmond Tutu to latter-day executives like General Motors CEO Mary Barra, known for her... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

and everywhere in between, "fundamental but highly controversial issues often are not surfaced," former Vietnam-era Secretary of Defense, Ford Motor Company president, and World Bank president Robert S. McNamara (HBS MBA '39)... View Details
Keywords: by Garry Emmons
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally awful.” Sure, there have been... View Details
Keywords: by Sean Silverthorne; Auto
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

former NCR executives became presidents of other concerns, many in the field of automobiles, office machinery, and other mass-production industries. NCR alumni included Charles F. Kettering of General Motors, Hugh Chalmers of Chalmers'... View Details
Keywords: by Laura Linard
  • 03 Jan 2023
  • What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

of General Motors because of her skills at turning around a large organization. My colleague Regina Herzlinger, the Nancy R. McPherson Professor of Business Administration at Harvard Business School, knowing... View Details
Keywords: Re: James L. Heskett
  • 26 Jan 2015
  • Research & Ideas

National Health Costs Could Decrease if Managers Reduce Work Stress

unit. "But traditionally in the US we have not placed a lot of emphasis on the role of workplace stress in the high cost of health care." In recent years, General Motors spent more on health care... View Details
Keywords: by Michael Blanding; Health

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