Publications

12 Nov 2013
First Look

First Look: November 12

Purchase this case: http://hbr.org/search/514026-PDF-ENG Harvard Business School Case 614-010 Ford vs. GM: The Evolution of Mass Production (A) This case explores the very different paths taken by the Ford... View Details

Keywords: Sean Silverthorne

November 2011 (Revised June 2012)
Case

The Big 3 Roar Back

By: William W. George

The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details

Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan

September 2007 (Revised January 2008)
Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan

Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details

Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India

26 Oct 2021
News

The Time Facebook Contemplated Life Without Zuckerberg

August 1983 (Revised March 2011)
Case

Honda (A)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group... View Details

Keywords: Business History; Global Strategy; Business Strategy; Auto Industry; Japan; United States

December 1991 (Revised February 1992)
Case

Dayton Electric Corp.

By: Steven C. Wheelwright

Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details

Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio

Find at Harvard

2015
Chapter

From Periphery to Core: A Process Model for Embracing Sustainability

By: Luciana Silvestri and Ranjay Gulati

There is a growing call for business enterprises to adopt sustainability principles and practices, yet many established organizations continue to struggle in their quest to embrace them. In this chapter, we analyze how organizations that relegate sustainability to the... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

and revolutionized millions of Americans' lives. Riding the wave of the Model T's success, Ford Motor Company became the undisputed leader of this young market and by the early... View Details

Keywords: by Staff; Auto

March 2005 (Revised January 2006)
Case

Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

By: Mihir A. Desai and Mark Veblen

How should a multinational firm manage foreign exchange exposures? Examines transactional and translational exposures and alternative responses to these exposures by analyzing two specific hedging decisions by General Motors. Describes General Motors' corporate hedging... View Details

Keywords: Multinational Firms and Management; Currency Exchange Rate; Expansion; Credit Derivatives and Swaps; Financial Management; Investment Funds; Risk and Uncertainty; International Finance; Auto Industry

22 Jul 2008
First Look

First Look: July 22, 2008

David M. Upton Abstract This paper examines how a company sets out to build an operations-based advantage. In particular, we investigate the implementation of a lean operating system at an Indian software services firm. By studying the... View Details

Keywords: Martha Lagace

Dennis A. Yao

Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

Keywords: automotive; defense; federal government; high technology

28 Jun 2011
First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move... View Details

Keywords: Sean Silverthorne

17 Oct 2007
Research & Ideas

Why Global Brands Work

Nissan, and Honda sold standard products under a single brand umbrella. For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added manufacturing and supply chain costs... View Details

Keywords: by John A. Quelch; Auto

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company... View Details

Keywords: by Staff; Auto

25 Nov 2013
News

Hiding From Managers Can Increase Your Productivity

January 2013 (Revised October 2014)
Teaching Note

Tombstones

By: Timothy A. Luehrman

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Debt Securities; Financial Crisis; United States

February 2003 (Revised June 2006)
Case

Implementing the Nissan Renewal Plan

By: Michael Y. Yoshino and Masako Egawa

Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail... View Details

Keywords: Acquisition; Change Management; Employees; Leading Change; Strategic Planning; Motivation and Incentives; Auto Industry; Japan

January 2011 (Revised December 2017)
Case

Tombstones

By: Timothy A. Luehrman and David Lane

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Financial Crisis; Equity; Debt Securities; Bonds; Motivation and Incentives; United States