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September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

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2022
Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang

How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details

Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment

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September 2018
Supplement

AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)

By: Henry McGee and Aldo Sesia

The (B) case describes how AMC reacted to the threat from the subscription service MoviePass and provides AMC’s second quarter fiscal year 2018 results. View Details

Keywords: Exhibitors; Movies; Film Entertainment; Competitive Strategy; Finance; Performance

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are... View Details

Keywords: by John Quelch; Entertainment & Recreation; Entertainment & Recreation

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

July 2010
Teaching Note

Xanadu on Broadway

By: Anita Elberse

Teaching Note for 508062. View Details

Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

making great films. No one voice dominated, as often happened at other studios. Another major shortcoming of the diagram in figure 1-1 is that it fails to convey how collaborative the process of making a CG film at Pixar actually was.... View Details

Keywords: by Linda Hill; Entertainment & Recreation

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

searching for valuable information that is relevant to them. They also want to be entertained, and the 'hard sell' that turns them off can be at the level of simply presenting the brand's logo for more than a few seconds." Mystery ads try to View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation

August 2023
Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman

Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details

Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY); Boston; California

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key... View Details

Keywords: Re: Multiple Faculty

October 2013
Case

Rhythm & Blues

By: Willy Shih

The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details

Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

of Fujifilm, a company approaching its 75th anniversary. In Fujifilm: A Second Foundation, a case coauthored with HBS associate professor Giovanni Gavetti and Yaichi Aoshima of Hitotsubashi University, Tripsas presents the instructive dilemma faced by Fujifilm as its... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry