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Show Results For
- All HBS Web
(214)
- News (59)
- Research (118)
- Multimedia (3)
- Faculty Publications (69)
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
commission on every sale. (E-book editions of most new fiction and nonfiction releases will cost between $12.99 and $14.99.) "Publishers are worried that more and more customers are going to get used to the sort of cheap prices that... View Details
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
having some serious unintended consequences, one being the fiction that there is actually a real CEO labor market. Let me elaborate. It is natural to wonder why boards routinely bypass thousands of internal candidates for the ninety or so... View Details
Keywords: by Martha Lagace
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
When science fiction writer Neal Stephenson dreamed of the metaverse—a term he coined in his 1992 novel Snow Crash—he envisioned a long city street that’s “always garish and brilliant, like Las Vegas freed from constraints of physics and... View Details
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
entitled We Shall Not Surrender this Television Station. As Tom Wolfe says, who needs fiction with reality like this! Writing and teaching a case with material like this is a real pleasure. Q: Can you identify the key miscalculations made... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
had sat hidden in a repository called Hanslope Park, 10 miles south of Northampton. (Known colloquially as spook central, it’s the real-life version of the fictionalized intelligence branch in James Bond films, where the government keeps... View Details
Keywords: by Carmen Nobel
- 22 Jul 2008
- First Look
First Look: July 22, 2008
why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0807Z. Donna J. Sturgess, global head of innovation for GlaxoSmithKline, thinks Tibal's... View Details
Keywords: Martha Lagace
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
a high margin. That's similar to a fashion brand like Chanel (though fashion brands have higher margins). Acurio is following a portfolio logic, similar to, say, Penguin, which has Penguin Classics and all kinds of genre fiction like... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
his identity? Three experts comment on this fictional case study in R0901A and R0901Z. Katherine Tsang, the CEO of Standard Chartered Bank in Shanghai, explains the cultural differences between China and France and recommends that Jianguo... View Details
Keywords: Martha Lagace
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
case:https://hbsp.harvard.edu/product/519011-PDF-ENG Harvard Business School Case 119-027 Fundraising at St. Camillus Hospital St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of... View Details
Keywords: Dina Gerdeman
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
customer. All the aspects of the profession that had to do with promoting change and overcoming resistance made the figure of the salesperson popular to fiction writers—and most of the characterizations have been negative, from jokes... View Details
- 18 Dec 2012
- First Look
First Look: December 18
CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you probably are. Harder Than I Thought is... View Details
Keywords: Carmen Nobel
- 01 Oct 2013
- First Look
First Look: October 1
practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along with the creation of associated fictional case characters... View Details
Keywords: Sean Silverthorne
- 17 Oct 2006
- First Look
First Look: October 17, 2006
by many observers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507014 Scopie's Enlarged Gland Shrinker Harvard Business School Case 307-035 Describes a firm that markets a laser for a fictional... View Details
Keywords: Sean Silverthorne
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the... View Details
- 24 Sep 2013
- First Look
First Look: September 24
project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along with the creation of associated View Details
Keywords: Sean Silverthorne
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