Fiction - Publications - Faculty & Research

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

through the roof,” Dolan says. “Then they hit a lot of bumps.” Backlash from a holiday 2019 ad foreshadowed problems to come. In the ad, a fictional husband gifts his wife a Peloton, and the wife documents her yearlong use of the bike,... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

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Alumni - Global

Skydeck In Harmony Born in Korea, Michael Kim spent his formative years in the US. As his novel ‘Offerings’ heads for the big screen, Asia’s “godfather of private equity” reflects on time, legacy, duty, and the unexpected connections between View Details

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Faculty & Research - Entrepreneurship

Faculty & Research July–August 2025 Article Case Study: Do We Reskill or Replace Our Workforce? By: William Kerr To remain competitive in the internet-of-things era, should the CEO of SolidTech Innovations, a fictional elevator company,... View Details

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

published in the Journal of Positive Psychology. Is the restaurant owner fulfilled? In one of their first experiments, De Freitas and his colleagues gave about 400 participants different vignettes, one of which described Ariana, a View Details

Keywords: by Shalene Gupta

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Skydeck - Alumni

fiction and finance. Combat-Tested Cancer Coaching Cancer will impact nearly one in two people in their lifetime. Kathy Giusti (MBA 1985) has battled it twice—and has lessons for anyone in the fight. The Values and Virtues of a Quick Fix... View Details

28 Feb 2022
Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

Discrimination in Customer Service with Foregrounding Interventions.” White customers receive preferential treatment In one of three studies conducted between 2016 and 2020, Feldberg and Kim contacted concierges in nearly 6,000 hotels across the United States using... View Details

Keywords: by Pamela Reynolds

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Leadership - Faculty & Research

and extensive longitudinal studies. Recent Publications Case Study: Do We Reskill or Replace Our Workforce? By: William Kerr July–August 2025 | Article | Harvard Business Review To remain competitive in the internet-of-things era, should the CEO of SolidTech... View Details

11 Feb 2002
Research & Ideas

The Quiet Leader—and How to Be One

that was in my mind. In the course, so many of the people in the works of fiction we read—who aspire to greatness or who achieve greatness—end up badly. There is a quotation from F. Scott Fitzgerald: "Show me a hero and I'll tell you... View Details

Keywords: by Martha Lagace

24 Feb 2021
Lessons from the Classroom

What History's Biggest Wars Teach Us About Leading in Peace

& Peace” course stands out as a favorite. It even inspired him to write his fourth book and his first novel, The Peacemaker’s Code, released this month. The book is a science fiction thriller in which a young Cambridge historian is... View Details

Keywords: by Lane Lambert

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Team - Case Method Project

on improving the accessibility of the Case Method Project’s case materials and helping teachers adapt case method teaching to diverse high schools settings. He is an avid consumer of hard science fiction and a restless explorer of the... View Details

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

structure their lives in a fictional, diverse city. They were allowed to customize different aspects of the city layout based on their personal preferences, such as where to locate homes and workplaces. And they were presented with the demographics of the View Details

Keywords: by Jay Fitzgerald

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details

25 Jul 2013
Research & Ideas

Why Unqualified Candidates Get Hired Anyway

begin a study with such distinctly practical footing, the researchers devised a set of experiments to measure executives' and admissions officers' resistance to this phenomenon. The first study asked professional university admissions officers to evaluate nine View Details

Keywords: by Anna Secino; Education; Employment

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

Rising star Jim Barton has decidedly mixed feelings after being selected as the new chief information officer at the fictional IVK Corporation. On the one hand, he lacks an IT background; on the other, he's ambitious and up for a... View Details

Keywords: by Martha Lagace

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

much information. Netflix is one of his favorite examples of selective data use. The company’s data suggested that the science fiction series Stranger Things, a drama set in the 1980s with teen protagonists, might not resonate with its... View Details

Keywords: by Lane Lambert

19 Apr 2004
Research & Ideas

Birth of the American Salesman

published in 1922 and then, the most famous fictional salesman of them all, Arthur Miller's Willy Loman, appeared on stage in 1947. The portrayals have never been flattering, but the image of the salesman changed a lot throughout the... View Details

Keywords: by Laura Linard

Profile

Drew Keller

special section experience that makes you feel supported socially. As a kid, what did you want to be when you grew up? When I was very young I wanted to be either a teacher or a novelist. I spent a lot of time writing Harry Potter fan View Details

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

loves to read and write, especially science fiction and fantasy, and they enjoy participating in their university’s theater program. BIBLIOGRAPHY “8 necessary steps to heat pump installation.” BlocPower. May 17, 2023.... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

glorification of over-commitment trickled down to the masses? Keinan and her co-authors recreated such “humblebrags” (Humblebrags are essentially brags veiled in a complaint, so as to sound less blatantly like a brag) in mock Facebook posts by a View Details

Keywords: by Michael Blanding

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

and 2015. In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers. Authors tend to produce commercially popular fare, such as romance novels, mysteries, crime fiction, and books... View Details