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Show Results For
- All HBS Web
(1,772)
- People (6)
- News (382)
- Research (1,043)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
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- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus is mainly in financial services,... View Details
- 01 Oct 2000
- News
Books
magazine.) In addition, Reiss draws upon several dozen interviews that he conducted with other entrepreneurs in a variety of fast-moving industries. Reiss explores entrepreneurial issues across the life span of a company, from finding... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater Good: How View Details
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies, and service providers alike,... View Details
Keywords: Peter K. Jacobs
- 01 Mar 2017
- News
A Healthy Profit
of Building a Culture of Health: A New Imperative for Business. “But if you have a norovirus outbreak on a weeklong cruise with 5,000 people, and that vessel has to port and the cruise is canceled, that loss will cost Royal Caribbean a fourteenth of its annual... View Details
Keywords: Dan Morrell
- 01 Apr 1999
- News
An Eye to the East
Jacinto C. Gavino of the Asian Institute of Management in Manila suggested that, given such constraints, there should be an evaluation mechanism developed to help focus research on the most important issues. “In developing economies, we have to reexamine the... View Details
Keywords: Alejandro Reyes
- 28 May 2019
- News
INK: Maker’s Manual
Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Jun 2020
- News
Keeping the Beat
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the prices that the... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
a successful business and doing the right thing for the planet is a source of immense innovation for Patagonia,” Thoren observes. Among the initiatives she’ll be involved with is the retailer’s long-standing work to convince consumers to... View Details
Keywords: April White
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
Philippines to educate its 300,000 members about which government services customers shouldn’t be forced to pay for, such as health care and education. Bantay is also looking to widen its impact by reaching out to lower income people via SMS and creating a mobile app.... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
customers abreast of issues according to their region," she notes. The company's customers generate approximately one hundred thousand phone calls and letters every month to support fast-moving progressive issues such as gun control,... View Details
Keywords: Marguerite Rigoglioso