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    • News  (263)
    • Research  (453)
  • Faculty Publications  (34)

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  • All HBS Web  (829)
    • People  (1)
    • News  (263)
    • Research  (453)
  • Faculty Publications  (34)
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  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make... View Details
  • 13 Jul 2010
  • First Look

First Look: July 13

prevents homeowners from deleveraging when property values decline and homeowner equity deteriorates, conspire to create a "ratchet" effect in which homeowner leverage is maintained during good times without the ability to... View Details
Keywords: Martha Lagace
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

usually located in rural areas near the factory and selling damaged or irregular clothing, often to employees themselves. Even though most apparel manufacturing has long ago moved overseas, outlet stores have continued to exist—despite... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

committees and the multi-year roadmap. With the right conditions, leaders can confront even complex organizational problems in one week. Frances Frei and Anne Morriss explain how in their book Move Fast and... View Details
Keywords: by Danielle Kost
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

Innovation happens fast and slowly. The GPS applications so prevalent today to guide us from Point A to Point B took their first baby steps nearly three decades ago when President Ronald Reagan encouraged the release of military GPS... View Details
Keywords: by Martha Lagace; Technology
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
Keywords: Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer View Details
Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 13 Dec 2006
  • Research & Ideas

Improving Public Health for the Poor

open competition. If it makes economic sense to deliver healthcare to someone who's poor, then people will compete to do that. If it's commercially viable, you actually address what today under the definition of healthcare as a public View Details
Keywords: by Martha Lagace; Health
  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

those women probably had wealthy husbands who could support them.) The gender gap is due in part to South Korea holding fast to the traditional idea that men are better leaders than women, Siegel says. The idea is based on neo... View Details
Keywords: by Carmen Nobel
  • 12 Dec 2023
  • Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new... View Details
Keywords: by Scott Van Voorhis
  • 24 Oct 2018
  • Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

experience. However, I always find those with startup experience can be invaluable to a team that needs to be shaken up, take more risks, or explore new ground. Often, those who sacrifice title and pay when they joined, make it up fast as... View Details
Keywords: by Julia B. Austin
  • 08 Sep 2015
  • First Look

September 8, 2015

https://cb.hbsp.harvard.edu/cbmp/product/116006-PDF-ENG Harvard Business School Case 813-114 Coupa The case describes the growth of Coupa, a software-as-a-service platform for procurement/expense management. The issues in the case revolve around how View Details
Keywords: Carmen Nobel
  • 02 Jun 2010
  • First Look

First Look: June 2

norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Publication:Management Science (forthcoming) Abstract Firm-level sales forecasts for retailers can be... View Details
Keywords: Martha Lagace
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant... View Details
Keywords: Martha Lagace
  • 12 Feb 2018
  • Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

line has an end and there is an identifiable person who occupies it,” says Buell. “They know they’re last and everyone around them knows it as well.” The anxiety we feel about being last can affect how consumers experience waiting for a... View Details
Keywords: by Michael Blanding; Retail; Service
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to their search in milliseconds... View Details
Keywords: by Dina Gerdeman; Retail
  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details
Keywords: by James Heskett
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