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Show Results For
- All HBS Web
(578)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
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- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
structure is a bit out of hand and, by any metric, above comparable social media companies. And so, there is definitely an incentive here for them to try to get that in line sooner rather than later. If you compare Meta/Facebook to Twitter, View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
the need for reporting on corporate misconduct, acting as a watchdog to help keep companies accountable for their actions. It comes at a time of upheaval in social media, with the rapid rise of TikTok, Elon Musk’s acquisition of Twitter, and View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
listen to influencers, not company ads To study just how much influence influencers have on consumers, Vettese surveyed 520 women, specifically targeting beauty enthusiasts on Facebook who use such keywords as “beauty,” “skincare,” and... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy View Details
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data privacy regulations, it breached the public’s trust. And by failing to... View Details
Keywords: by Lane Lambert
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
where they locate their offices and where their employees live, with an eye on keeping commutes as short as possible. “There should be serious consideration of: Should you plan around where your best people live?” he says. Some tech firms have tried to do just that.... View Details
Keywords: by Lane Lambert
- 18 Apr 2016
- Research & Ideas
The Cost of Leaning In
Equal Pay Task Force. Of the four apps that won grand prizes, three focused on teaching and encouraging salary negotiations. And in 2013, Facebook COO Sheryl Sandberg zoned in on the zeitgeist and topped the bestselling book charts with... View Details
Keywords: by Carmen Nobel
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
Holds Companies Accountable Is There a Method to Musk’s Madness on Twitter? Managers, Your Employees Don’t Want to Be Facebook ‘Friends’ Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: zz/John... View Details
Keywords: by Kristen Senz
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
trusts like Standard Oil were busted by President Theodore Roosevelt. They were the Big Tech of their day. Where is the outrage today?” Facebook should be broken up, he added. Wildebeest proclaimed, “The best approach is to break up the... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
users, it holds them for 74 minutes each day. Among social media, the average Facebook session is half as long, Twitter a third, and Snapchat a quarter. On a mobile phone, the TikTok picks are presented in an endless scroll. And that’s... View Details
Keywords: by John Deighton and Leora Kornfeld
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Google and Groupon, for instance, a higher percentage of employees work in sales than engineering or data mining. And at Facebook the salesforce's ability to translate 'likes' into advertisers will make or break that company's valuation... View Details
Keywords: by Carmen Nobel
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come from? Originality is too... View Details
Keywords: by John Deighton
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
communities (which help far-flung employees find like-minded colleagues), Twitter (which lets employees broadcast information widely, both internally and externally), networks such as Facebook and LinkedIn (which enable information... View Details
Keywords: by Carmen Nobel
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
participants showed a relatively low need to get clean, regardless of whether they had used Facebook or LinkedIn. Implications And Next Steps The overall findings pose a paradox: Networking makes low-power employees feel unclean, which... View Details
Keywords: by Carmen Nobel
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details
Keywords: by Dina Gerdeman