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  • 2013
  • Working Paper

Learning from Double-Digit Growth Experiences

By: Eric D. Werker
This extended memorandum identifies episodes of sustained double-digit growth in real GDP, defined as a compound annual growth rate of 10 percent or more over a period of 8 years or longer. Using a measure of real GDP reported in the World Development Indicators, we... View Details
Keywords: Growth; Liberia
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  • 11 Mar 2016
  • Blog Post

2+2 Admit Experiments with Career Options

computer architecture department, and I had enjoyed technical internships at Sandia National Laboratories and Apple. But something didn’t feel right. I had always been fascinated by the nexus of business, technology, and policy – but to this point my educational and... View Details
  • 30 Jul 2014
  • News

Were OkCupid’s and Facebook’s Experiments Unethical?

  • Dec 06 2020
  • Testimonial

Maximizing the Virtual Experience

  • Aug 14 2017
  • Testimonial

Experience the GMP Modules

  • TeachingInterests

Transforming Customer Experiences - Executive Education

By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading... View Details
  • October 2024
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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  • Web

Global Experience | MBA

Global Experience From your peers and case discussions, to the HBS alumni network, global research centers, and field-based course offerings, the HBS experience is inherently international. A Global Campus... View Details
  • 19 Jul 2024
  • Blog Post

Seven Lessons from the Section Experience

philosophers and concepts was Baruch Spinoza who wrote, “Nothing in Nature is random. A thing appears random only through the incompleteness of our knowledge.” At first glance, HBS’s section experience seems almost random. Put 94 people... View Details
  • 14 Feb 2010
  • News

The light of experience

  • 30 Aug 2017
  • News

GE’s Global Growth Experiment

  • 06 Mar 2012
  • News

Enhance Your Overseas Experience

  • Dec 18 2018
  • Interview

Transforming Customer Experiences Webinar

  • 18 Jul 2012
  • News

Modernizing the HBS Experience

Keywords: Dean Nitin Nohria; Business Schools & Computer & Management Training; Educational Services; Colleges, Universities, and Professional Schools; Educational Services
  • 05 Nov 2018
  • News

Using Experiments to Launch New Products

  • 05 Jun 2017
  • Blog Post

Reflecting on the Section Experience at HBS

Germany for a number of years my wife and I also wanted an impetus to move back to the US, and we decided that my goal of getting my MBA would be that catalyst. Before arriving on campus I heard that the section experience is an important... View Details

    The Magic That Makes Customer Experiences Stick

    The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

      Design and Analysis of Switchback Experiments

      Switchback experiments, where a firm sequentially exposes an experimental unit to random treatments, are among the most prevalent designs used in the technology sector, with applications ranging from ride-hailing platforms to online marketplaces. Although... View Details
      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
      Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics
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      • 27 Apr 2017
      • News

      Enabling a Transformational Educational Experience

      Tanvi Jain Patyal, joins the MBA Class of 2019 next fall. “This fellowship gives my wife and me the incredible opportunity to gain one of the most enriching and transformational educational experiences of our lives.” View Details