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2010
Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas

In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details

Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry

April 2003 (Revised November 2003)
Case

Tom Tierney's Reflections

By: Ashish Nanda

The case writers began taking notes on Thomas (Tom) Tierney's life experiences and the lessons that he has derived from them based on his presentations at several Harvard Business School MBA and executive education seminars during 2000 through 2002. This was followed... View Details

Keywords: Personal Development and Career

21 Aug 2000
Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

What is it really like to be the subject of a case study? According to top executives of four Latin American enterprises that have been held under the magnifying glass, the case study process can hasten a valuable journey of reflection... View Details

Keywords: by Martha Lagace

November 2012
Case

Edison Schools, Inc.

By: Thomas R. Eisenmann and Lauren Barley

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

A member of the Executive Education staff spoke recently with HBS Professors Michael Tushman and Charles O'Reilly, developers of the program Leading Change and Organizational Renewal. In that discussion they... View Details

Keywords: by Staff

June 2010
Supplement

Digital Link (B)

The Digital Link (A) and (B) cases present the struggles of a small public technology company to get and maintain analyst and investor attention during the "dot-com boom" of the 1990's. The case can be used in MBA or Executive Education classes. The (A) case takes... View Details

Keywords: Decisions; Privatization

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Teaching Interest

Risk Management for Corporate Leaders

As companies adapt to the aftershocks of the global recession, risk management is a top priority for their senior executives and boards—and for those of nonprofit and public-sector enterprises as well. The financial crisis revealed that risk management processes cannot... View Details

March 2016
Case

Residency Select or J3Personica?

By: William Kerr and Kathryn S. Roloff

Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into... View Details

Keywords: Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry

Teaching Interest

Overview

Through the Tuck School's MBA and executive education programs, VG offers cutting-edge ideas for people who are leading organizations and those who are preparing to do so. VG's stimulating, thought-provoking style has helped to make Tuck one of the top business schools... View Details

Research Summary

Leadership Development

Professor George has completed his research study on leadership development, based on in-person, in-depth interviews with 125 business and non-profit leaders, over half of whom are chief executive officers. They range in age from 23 to 93, with thirty per cent... View Details

June 2017
Case

MIA: Profit at the Base of the Pyramid

By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia

In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details

Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico

Teaching Interest

Families in Business

By: Christina R. Wing

Like every company, family businesses must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family businesses also face a unique set of challenges and opportunities. In this Executive Education program, participants... View Details

February 2007
Tutorial

Measuring Marketing Performance

By: John A. Quelch

In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details

Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation

21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

of these leaders are somewhat singular to their field, Healy and colleague Boris Groysberg have created an HBS Executive Education program called Leadership in Financial Organizations. Combining a mix of... View Details

Keywords: by Carmen Nobel; Financial Services

June 2013 (Revised June 2016)
Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An

In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details

Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil

December 2006 (Revised December 2008)
Case

Wireless Generation

Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in... View Details

Keywords: Joint Ventures; Education; Government Legislation; Growth and Development Strategy; Product Development; Business and Government Relations; Education Industry