Publications

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

2018 Atlas of Moral Psychology In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics By: Lee, Julia J., and F. Gino Abstract—This comprehensive and cutting-edge volume maps out the terrain of moral... View Details

Keywords: Sean Silverthorne

07 Oct 2002
Research & Ideas

What Leaders Need to Do To Restore Investor Confidence

corporate America ever win back people's confidence? Harvard Management Update recently discussed this issue with Thomas R. Piper, Lawrence E. Fouraker Professor of Business Administration at Harvard Business School and coauthor of Can View Details

Keywords: by Harvard Management Update

A Global Leader's Guide to Managing Business Conduct

An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior; but meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of... View Details

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

October 2012 (Revised January 2014)
Case

Building Brand Infosys

By: Rohit Deshpandé and Vidhya Muthuram

Infosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose... View Details

Keywords: Marketing; Information Technology; Information Technology Industry; India

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States

18 Jul 2006
First Look

First Look: July 18, 2006

ethical awareness and avoiding potential threats to an organization's reputation. The second appendix, "Bridging East and West in Management Ethics," has been revised and updated to discuss certain basic similarities between... View Details

Keywords: Sean Silverthorne

08 Mar 2012
Working Paper Summaries

Customer-Driven Misconduct: How Competition Corrupts Business Practices

Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto

March 2024 (Revised July 2024)
Case

AMC: The Zero Revenue Case

By: C. Fritz Foley and Donal O'Cofaigh

The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details

Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry

26 Apr 2023
In Practice

Is AI Coming for Your Job?

irrelevant construct when considering how to harness generative AI’s capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the... View Details

Keywords: by Kristen Senz; Technology

Stephen A. Greyser

Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details

Keywords: sports

April 2018
Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett

This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details

Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States

October 1987 (Revised October 1998)
Case

CVD, Inc. vs. A.S. Markham Corp. (A)

Describes the legal odyssey of two engineers who left their old employer to start a company that was directly competitive. The issues include employment contracts, technology licenses, antitrust, trade secrets, and confidential information. Provides a good opportunity... View Details

Keywords: Business Strategy; Human Resources; Contracts; Knowledge Use and Leverage; Intellectual Property; Ethics; Legal Liability; Business Startups; Monopoly

February 2015 (Revised May 2017)
Case

Delhaize Group: Developing Leaders

By: Boris Groysberg and Sarah L. Abbott

Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details

Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Retail Industry; Food and Beverage Industry; Belgium

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry

January 2013 (Revised October 2014)
Case

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia

In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details

Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom

January 2014 (Revised May 2014)
Case

Tech Mahindra and the Acquisition of Satyam Computers (A)

By: Srikant M. Datar, Anjali Raina and Namrata Arora

Set in 2008, the case details Tech Mahindra, an information technology (IT) company within the Mahindra Group, an Indian multi-industry company with a diverse stable of businesses including automotives, farm equipment, and financial services, and its decision to... View Details

Keywords: Acquisition; Corporate Governance; Computer Industry; India

April 1990 (Revised October 1992)
Case

Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)

A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a "Key Introduction" for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall... View Details

Keywords: Safety; Risk Management; Ethics; Product Marketing; Consumer Products Industry