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  • All HBS Web  (843)
    • People  (6)
    • News  (167)
    • Research  (526)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (357)
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  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

through floor-to-ceiling windows, and were entertained by mentalists who mingled with them during cocktails before dinner. "We go all out to make it a fantastic event at every level," says Vecchione. All funds raised from the dinner help... View Details
Keywords: Margie Kelley
  • 01 Jun 2015
  • News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

where anyone can contribute to create a “win-win” business together. When I joined Sanrio in 2008, our market cap was about $500 million. Now it’s closer to $3.5 billion, with $750 million in sales and an operating profit just over $200... View Details
Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 06 Apr 2016
  • News

Raising a Glass to Life-Long Entrepreneurship

Koch first brewed the now-well known beer in his kitchen, long before the term “craft beer” was coined. In his entertaining new book, he shares 20-plus years of lessons learned since the first batch of beer—“the long arc of an... View Details
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Mar 2005
  • News

A Well-Tuned Life

catalogue publisher and direct marketer in Tampa, Florida, Franzblau likes to keep closely involved with his 11-year-old daughter, Olivia. He wants to help her as she navigates adolescence, an age when girls’ self-esteem is often... View Details
Keywords: karaoke; Arts, Entertainment; Arts, Entertainment
  • 01 Apr 2001
  • News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

a pro bono partner helping with Internet, strategy, and marketing issues. ZEFER cofounder and director Anthony Tjan (MBA 1998) (see "New Ventures New Gains" in this Bulletin issue) has also favored FtT with his expertise, and his firm to... View Details
Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 01 Sep 2003
  • News

Jeff Baron

Named by his MBA section “Most likely to end up in People magazine,” Jeffrey A. Baron did so with a twist. He made People not in the United States but in Brazil, where his second play, Mother’s Day, received widespread acclaim. Baron’s road from working-class New... View Details
Keywords: Susan Young; Arts, Entertainment; Arts, Entertainment
  • 01 Feb 1998
  • News

Not Your Typical Business Conference

Buttner's (HRPBA '58) informative talk on the importance of financial investing for women, to the three upbeat and entertaining panels on how to succeed in corporate, nontraditional, and entrepreneurial career pursuits, to a moving speech... View Details
  • 15 Dec 2011
  • News

An HBS gift guide

on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
  • 25 Aug 2010
  • News

Games, Parties, Pranks, and Celebrations

every hand in the class went up. Needless to say, the faculty had never seen such eagerness to participate before. Some people began playing multiple cards. To rectify this unfairness, we brought market discipline to the fore and started... View Details
Keywords: Arts, Entertainment; Arts, Entertainment
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

the Super Bowl ad game is big business, and therefore very instructive for the 70 MBA students in his marketing classes, who review and grade the ads. “An ad need not be entertaining to be effective,” he... View Details
Keywords: Margie Kelley
  • 06 Dec 2021
  • News

Case Study: Let’s Dance

globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and art, dance is rife with View Details
Keywords: Jen McFarland Flint; Arts, Entertainment; Arts, Entertainment
  • 18 Jul 2014
  • News

Team Players

"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting what she told her boss at AT&T... View Details
Keywords: Robert S. Benchley; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 01 Sep 2010
  • News

Head Games

Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive... View Details
Keywords: Garry Emmons; Arts, Entertainment; Arts, Entertainment
  • 01 Dec 2003
  • News

Hoop Dreams

Boston entrepreneur Steve Belkin (MBA 1971) first tried to buy an NBA team — the Boston Celtics — twenty years ago. That attempt ended in failure for the founder and chairman of Trans National Group, a marketing and investment company. As... View Details
Keywords: Arts, Entertainment; Arts, Entertainment
  • 01 Sep 2018
  • News

Escape Hatch

2015 with three tiny houses in the southern New Hampshire woods, Getaway now offers 89 escapes in areas less than two hours from Boston, New York, and Washington, DC, with the goal of expanding to three new markets in the coming year.... View Details
Keywords: Julia Hanna; Arts, Entertainment; Arts, Entertainment
  • 01 Aug 2001
  • News

Cleveland Global Alumni Conference a Sold-Out Success

marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Arts, Entertainment; Arts, Entertainment
  • 01 Sep 2015
  • News

In My Humble Opinion: Keith Clinkscales (MBA 1990)

highlight: Watching chairman Sean Combs launch the network from the front stoop of the late Notorious B.I.G.’s home on St. James Place in Brooklyn. Five words on Sean Combs: Incredibly market savvy, beautifully unreasonable. On... View Details
Keywords: Julia Hanna; Arts, Entertainment; Arts, Entertainment
  • 01 Mar 2008
  • News

Where Have All the Leaders Gone?

passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past... View Details
Keywords: Government
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