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Show Results For
- All HBS Web
(699)
- People (23)
- News (132)
- Research (298)
- Multimedia (6)
- Faculty Publications (218)
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- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project managing. Without a huge... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details
Keywords: Government
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
have to figure out how do you build a business model. Are media rights going to be the way we monetize? What role do ticket sales have? How do we think about where we host events? How do we think about how to foster talent?” There’s a lot... View Details
- 01 Jun 2004
- News
Life Lessons
social enterprise and was an active member of the Entertainment and Media and Social Enterprise clubs. “HBS is a great learning lab,” he says. “You can immediately apply what you learn to the rest of your... View Details
- 04 Nov 2020
- News
The Long View: Persevering Through Past Crises
credit: Library of Congress / Dorothea Lange READ MORE Hi, this is Akilah Rogers. I graduated in 2009, companies were rescinding offers, and the only companies that were hiring were investment banking, consulting, and CPG. It was a really... View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an... View Details
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
industries to truly be off-the-grid in some ways: Not digital-first, not adhering to regular market forces—because it's sports. It's live. And I think now the silver lining for this industry is that opportunity to move away from calling it a sports industry. This is a... View Details
- 13 May 2014
- News
Inside Africa
reason Americans view Africa as a land of misfortune is that all they hear about in the media is African misfortune. To counter this simplistic picture, Africa.com offers curated articles showing the everyday things that make up much of... View Details
Keywords: Constantine von Hoffman
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
all but one showed up, resulting in them all getting into trouble. 2004B used to have dance parties in our classroom in between classes. We always tried to get professors to join in, but they rarely did. One of our sectionmates, who went on to work at MTV before... View Details
- 02 Jan 2019
- News
Not Waiting for Progress
international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, and HBO. Talented and Together Throughout his career, in a variety of business and... View Details
Keywords: Deborah Blagg
- 01 Dec 2011
- News
Making the Case for Leadership
about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
- 01 Feb 1998
- News
Running Up the Score
capable of competing with the big guys: NBC, CBS, and ABC." Underscoring its belief in the value of sports programming, Fox recently purchased (pending Major League Baseball's approval) the Los Angeles Dodgers, another example of a trend toward View Details
Keywords: Garry Emmons
- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 2
Illustration by Ket-le / iStock; photo courtesy of Jeff Immelt Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Jeff Immelt (MBA 1982) Jeff Immelt (MBA 1982) Dan Morrell: In 2009, in the wake of the financial crisis, with... View Details
- 01 Jun 2008
- News
Team MBA
result, I definitely felt different as I sought opportunities in a less traditional space — entertainment and media — with a later recruiting time frame. How about you, Sonia? Sonia Sahney: I feel like I’ve... View Details
- 01 Jun 1996
- News
Keepers of the Flame
some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30 visiting heads of state; 15,000 View Details
Keywords: Garry Emmons
- 01 Jun 1996
- News
Class Acts
in college." Kapoor puts his time-management skills to the test by playing a leadership role in a host of other HBS activities as well. Interested in the convergence of the various media, in 1995 he spearheaded the formation of an organization known as New View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
commitment to another level. Our goal is to do everything we can to achieve progress on each of the targeted pillars, and we will work tirelessly to make real change.” The 10-year initiative, comprised of $20 million in cash and $5 million in View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
thoughtful and entertaining talk on "Prospects for Stability in Sub-Saharan Africa." Slabbert, one of the architects of the first democratic elections in South Africa in 1994, is a former leader of the opposition in the old South African... View Details
Keywords: Susan Young