Publications

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

16 Apr 2020
News

Experimentation is the Engine of Innovation

24 Aug 2018
Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

The inaugural MS/MBA: Engineering Sciences cohort of 29 students arrived at Harvard on August 6th and they’ve already completed their first (intense!) course—System Engineering. With access to a host of... View Details

April 2015 (Revised October 2024)
Case

The German Export Engine

By: Gunnar Trumbull, Jonathan Schlefer and Sophus A. Reinert

In fall of 2018, Germany’s chancellor Angela Merkel had logged significant successes. Germany was the largest exporter in the world, had maintained low unemployment through the 2008 financial crisis, and was gradually reforming its welfare state to meet future pension... View Details

Keywords: Economy; Economic Growth; Success; Leadership; Problems and Challenges; Germany

December 1994 (Revised January 1996)
Case

Constructing a Nation: The United States and Their Constitution, 1763-1792

By: David A. Moss

Examines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence... View Details

Keywords: History; Economic Systems; Laws and Statutes; Property; Government Administration; United States

March 1981 (Revised April 1993)
Case

Sedalia Engine Plant (A)

By: Michael Beer

The new plant manager must deal with the problems and potentials contained in this highly participatory management style plant. View Details

Keywords: Factories, Labs, and Plants; Employee Relationship Management; Management Style; Problems and Challenges; Labor and Management Relations; Technology Industry

2007
Book

Capital Rules: The Construction of Global Finance

By: Rawi Abdelal

Keywords: Capital; Governing Rules, Regulations, and Reforms; Finance

Find at Harvard

February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

May 2007
Article

Aspects of Endowment: A Query Theory of Value Construction

By: Eric Johnson, Gerald Häubl and Anat Keinan

How do people judge the monetary value of objects? One clue is provided by the typical endowment study (D. Kahneman, J. L. Knetsch, & R. H. Thaler, 1991), in which participants are randomly given either a good, such as a coffee mug, that they may later sell ("sellers")... View Details

Keywords: Profit; Forecasting and Prediction; Theory; Valuation; Loss; Ownership; Decision Choices and Conditions

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2014
Article

Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct

By: Amy C. Edmondson and Zhike Lei

Psychological safety describes people's perceptions of the consequences of taking interpersonal risks in a particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting... View Details

Keywords: Risk and Uncertainty; Safety; Groups and Teams

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March 2014
Case

Babcock International Plc

By: John R. Wells and Galen Danskin

In 2013, Babcock International Plc (Babcock) was the largest engineering services provider in the UK with sales of over £3 billion. Under the leadership of CEO Peter Rogers, Babcock had grown revenues and profits nearly tenfold over the previous decade as it benefited... View Details

Keywords: Strategic Change; Strategy And Leadership; Diversification; United Kingdom; Military; Nuclear Power; Nuclear; Engineering And Construction; Conglomerates; Strategic Planning; Competitive Strategy; Global Strategy; Corporate Strategy; Construction Industry; Construction Industry; United Kingdom

There comes a time in every scaling tech start-up’s life when an engineering team begins to show signs of needing help. The symptoms can include lost velocity in releasing new products/features, attrition or morale issues, fragile code or lack of innovation. I... View Details

June 1996 (Revised March 1997)
Teaching Note

Romeo Engine Plant TN

By: V.G. Narayanan and Amy P. Hutton

Teaching Note for (9-194-032). View Details

Keywords: Manufacturing Industry

14 Jan 2020
Working Paper Summaries

Engineering Serendipity: The Role of Cognitive Similarity in Knowledge Sharing and Knowledge Production

Keywords: by Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Karim R. Lakhani

August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn