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- All HBS Web
(2,887)
- People (11)
- News (805)
- Research (1,491)
- Events (9)
- Multimedia (11)
- Faculty Publications (562)
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- January 1989 (Revised April 1991)
- Case
General Electric: Valley Forge (A)
By: Robert L. Simons
A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details
Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry
Simons, Robert L. "General Electric: Valley Forge (A)." Harvard Business School Case 189-009, January 1989. (Revised April 1991.)
- October 1993 (Revised April 1994)
- Case
Jack Welch: General Electric's Revolutionary
By: Joseph L. Bower and Jay Dial
Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details
Keywords: Acquisition; Transformation; Investment Portfolio; Leadership Style; Management; Organizational Culture; Personal Development and Career
Bower, Joseph L., and Jay Dial. "Jack Welch: General Electric's Revolutionary." Harvard Business School Case 394-065, October 1993. (Revised April 1994.)
- December 2005 (Revised April 2011)
- Case
General Electric's 20th Century CEOs
By: Nitin Nohria, Anthony Mayo and Mark Benson
General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
Nohria, Nitin, Anthony Mayo, and Mark Benson. "General Electric's 20th Century CEOs." Harvard Business School Case 406-048, December 2005. (Revised April 2011.)
- February 1998 (Revised December 1998)
- Case
Atlantic Energy/Delmarva Power & Light (A)
By: Benjamin C. Esty, Mathew M Millett and Tracy Aronson
Delmarva Power & Light and Atlantic Energy are neighboring electric utilities based in Delaware and New Jersey, respectively. In early 1996, they entered into merger negotiations, but were unable to reach an agreement on price because they could not agree on what... View Details
Keywords: Valuation; Negotiation Offer; Government Legislation; Risk and Uncertainty; Mergers and Acquisitions; Contracts; Utilities Industry; Delaware; New Jersey
Esty, Benjamin C., Mathew M Millett, and Tracy Aronson. "Atlantic Energy/Delmarva Power & Light (A)." Harvard Business School Case 298-034, February 1998. (Revised December 1998.)
- December 2024 (Revised March 2025)
- Case
Tata Power and India's Energy Transition
By: Vikram S. Gandhi, Radhika Kak and Kairavi Dey
Tata Power stood at the forefront of India’s energy transition. The firm had a long history deeply intertwined with the country's development. As Mumbai’s power needs increased, Tata Power built out thermal assets across North, West, and East India. While thermal power... View Details
Keywords: Renewable Energy; Energy Sources; Climate Change; Green Technology; Transition; Energy Generation; Resource Allocation; Energy Industry; Asia; India
Gandhi, Vikram S., Radhika Kak, and Kairavi Dey. "Tata Power and India's Energy Transition." Harvard Business School Case 325-081, December 2024. (Revised March 2025.)
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- October 2016
- Case
Elon Musk: Balancing Purpose and Risk
By: Shikhar Ghosh and Sarah Mehta
The case is used to illustrate the place of ‘Purpose’ versus financial risk and returns in a founder’s objectives. It also addresses personal risk profile of different founders, and when paired with the Risk Tolerance Exercise, it enables evaluating one’s own appetite... View Details
Keywords: Electric Vehicle; Solar Power; Vision; Trade-offs; Leadership; Mission and Purpose; Risk and Uncertainty; Entrepreneurship; Failure; United States; North America
Ghosh, Shikhar, and Sarah Mehta. "Elon Musk: Balancing Purpose and Risk." Harvard Business School Case 817-040, October 2016.
- January 2018
- Case
Mary Barra, CEO, General Motors
By: Nitin Nohria, Kerry Herman and Sarah Gulick
Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors. View Details
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details
Collis, David J., and Nancy Donohue. "General Electric: Consumer Electronics Group." Harvard Business School Case 389-048, October 1988. (Revised May 1989.)
- March 2011 (Revised June 2011)
- Case
Poweo: David and Goliath in the French Electricity Market
By: Noel Maurer and Elisa Farri
Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of Électricité de France (EDF) in the French market.... View Details
Keywords: Energy Generation; Competitive Strategy; Competition; Privatization; Monopoly; Market Entry and Exit; Energy Industry; France
Maurer, Noel, and Elisa Farri. "Poweo: David and Goliath in the French Electricity Market." Harvard Business School Case 711-037, March 2011. (Revised June 2011.)
- May 2006 (Revised February 2012)
- Case
General Electric's 20th Century CEOs (Abridged)
By: Nitin Nohria, Anthony J. Mayo and Mark Benson
General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
Nohria, Nitin, Anthony J. Mayo, and Mark Benson. "General Electric's 20th Century CEOs (Abridged)." Harvard Business School Case 406-118, May 2006. (Revised February 2012.)
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- March 2002 (Revised July 2004)
- Case
RWE and the Proposal for a German Electricity Regulator
In April 2001, Dietmar Kuhnt, CEO of the German energy giant RWE, had to make a decision that would affect his company's future. Profits in the electricity sector depended heavily on regulatory rules that influenced industry structure and pricing. RWE had emerged... View Details
Dyck, Alexander, Jose Gomez-Ibanez, and Christoph Meier. "RWE and the Proposal for a German Electricity Regulator." Harvard Business School Case 702-053, March 2002. (Revised July 2004.)
- September 2002 (Revised March 2006)
- Case
Environmental Power Corporation: Changing Manure Into Gold?
By: Ray A. Goldberg and Laure Mougeot Stroock
In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details
Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry
Goldberg, Ray A., and Laure Mougeot Stroock. "Environmental Power Corporation: Changing Manure Into Gold?" Harvard Business School Case 903-403, September 2002. (Revised March 2006.)
- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
capitalist Ray Rothrock discuss the case for using the next generation of nuclear power to combat the dual challenges of climate change and energy poverty (the lack of access to sufficient energy sources in... View Details
- August 2017 (Revised December 2017)
- Case
Accounting for Nuclear Power Provisions at RWE
By: Paul Healy and Jonas Heese
In early 2016, RWE, a utility that operates nuclear power plants in Germany, came under scrutiny from regulators and the media over the adequacy of its provisions for costs of decommissioning and dismantling (D&D) its nuclear power plants. Accounting standards required... View Details
Keywords: Liabilities; Provisions For Long-term Obligations; Discounting; Accounting; Energy Generation; Energy Industry; Germany
Healy, Paul, and Jonas Heese. "Accounting for Nuclear Power Provisions at RWE." Harvard Business School Case 118-013, August 2017. (Revised December 2017.)
- Book Review
Review of Power Loss: The Origins of Deregulation and Restructuring in the American Electric Utility System, by Richard F. Hirsh
By: Willis Emmons
Emmons, Willis. "Review of Power Loss: The Origins of Deregulation and Restructuring in the American Electric Utility System, by Richard F. Hirsh." Journal of Economic Literature 39, no. 3 (September 2001): 941–943.
- April 2024
- Teaching Note
'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 324-107. Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case... View Details
- March 2024 (Revised April 2024)
- Case
“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners
By: Rosabeth M. Kanter and Jacob A. Small
Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric... View Details
Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada
Kanter, Rosabeth M., and Jacob A. Small. "'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners." Harvard Business School Case 324-107, March 2024. (Revised April 2024.)
- September 1989 (Revised December 1989)
- Case
Siemens Electric Motor Works (A) and (B) (Combined)
Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer... View Details
Cooper, Robin, and Karen Wruck. "Siemens Electric Motor Works (A) and (B) (Combined)." Harvard Business School Case 190-052, September 1989. (Revised December 1989.)