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Show Results For
- All HBS Web
(242)
- News (37)
- Research (162)
- Events (6)
- Multimedia (3)
- Faculty Publications (89)
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- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
efficacy of algorithms, the researchers set up an online experiment with more than 1,000 participants who were told to imagine they were employers hiring on TaskRabbit for one of three jobs—shoppers, event staffers, or moving workers. The... View Details
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
HBS. The Canadian Red Cross puts pseudo-sets to the test The researchers proved the efficacy of pseudo-set framing through a series of laboratory and real-world field studies. In one study, they teamed up with the Canadian Red Cross, a... View Details
Keywords: by Carmen Nobel
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
doctors to support Propecia? One audience member said Merck has to sell the efficacy of the drug to physicians; doctors have to believe it's going to regrow hair and that the potential side effects are small, he said. Hair loss is not a... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
marketed the idea of better-selling-through-cellophane, releasing several self-funded studies on the efficacy of visual marketing. “DuPont’s research concluded that 85 percent of all food purchase was done by the eye,” Hisano writes. The... View Details
- 29 Aug 2005
- Research & Ideas
How Organizations Create Social Value
they do best and become increasingly engaged in a specific issue. Alignment. The nonprofit's challenge is to strengthen its economic value to match the efficacy of its social value. Corporations need to bring social value in line with... View Details
Keywords: by Manda Salls
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
in order to understand how well these initiatives might work,” Coffman says. “And it was a great opportunity to work with my mom It’s always great to work with someone I admire.” Specifically, Baldiga and Coffman wanted to gauge the View Details
Keywords: by Carmen Nobel
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
factors, with the ultimate driver being word of mouth. For the COVID-19 vaccine, the personal factors include people’s perceived efficacy and need for the vaccine, past immunization experiences, and opinions about vaccines more generally,... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
declaring they have told the truth. In 2014, the White House assembled a cross-agency group called the Social and Behavioral Sciences Team, tasked with improving the efficacy of federal programs by leveraging the findings of behavioral... View Details
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
support the acquisition by ensuring that all employees learn English. Using latent class growth modeling, our results suggest that change recipients followed distinct trajectories in their demonstrated ability, efficacy and affect.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
what should we believe? Have we, as managers, been led down the garden path of the efficacy of customer loyalty management efforts? Would we, in fact, be better off concentrating our efforts on other initiatives? Is Treacy exaggerating... View Details
Keywords: by James Heskett
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
each patient panel as well as the efficacy of the treatment. “Our results suggest that the lack of representation in clinical trials leads Black patients to miss out on the latest drugs and medical treatments.” For the drugs that were... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
location. Buell and Norton found that when shown the second version of the website, users were much more impressed with the work that government was doing—and much more favorable about the efficacy of government overall. "There's a... View Details
Keywords: by Michael Blanding
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
get their work done, Zlatev says. As an alternative, a boss might consider providing a menu of options of different commitment strategies while presenting information on their efficacy to lessen the stigma of using them. “If it’s... View Details
Keywords: by Michael Blanding
- 15 Feb 2016
- Research & Ideas
Want Your Employees to Plan Better for Retirement? Don't Do This
builds employee loyalty and bolsters company reputation, but requires effective tools to carry out. Beshears’s research sheds important light on the presumed efficacy of social norms marketing in the investment context and is applicable... View Details
- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
of its legal and regulatory framework. Rounding out the Top 10 were Finland, Switzerland, Denmark, Netherlands, Sweden, United Kingdom, Japan, and Hong Kong SAR. Hong Kong increased its ranking by seven, in part by strengthening management education, the View Details
Keywords: by Sean Silverthorne
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
unveil several factors that lead sellers to remain in money-losing relationships with their customers, including, among others: the nature and level of investments made in the relationship (higher levels of relationship-specific investments and lower View Details
Keywords: by Peter K. Jacobs
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
made on the right side or the left side of the brain. But this will never lead to deciding by a mechanical means, nor in predicting a decision outcome." There was even concern expressed about the efficacy of MRI-based research on... View Details
Keywords: by Jim Heskett
- 27 Feb 2006
- Research & Ideas
Take Responsibility for Rising Stars
Now, Mellon's unit managers accompany the rising stars to the board meetings. They answer questions when absolutely necessary, but the future leaders get the floor. As a result, the board can assess for itself the efficacy of the... View Details
- 16 Dec 2015
- Research & Ideas
What Happens When Zambian Schoolgirls Receive Negotiation Training
a learned ability to capitalize when opportunities to communicate arose, as well as to discern when situations offered a chance for discussion. “Even though negotiation is taught around the world, there is limited research showing its View Details
Keywords: Re: Kathleen L. McGinn
- 22 Nov 2016
- First Look
November 22, 2016
crowds can be expected to provide wisdom and show, theoretically and empirically, that their efficacy is related to crowd sophistication and task complexity. Consistent with this framework, we find that a "crowd-of-crowds" approach, which... View Details
Keywords: Sean Silverthorne