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Show Results For
- All HBS Web
(241)
- News (37)
- Research (162)
- Events (6)
- Multimedia (3)
- Faculty Publications (89)
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- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
HBS. The Canadian Red Cross puts pseudo-sets to the test The researchers proved the efficacy of pseudo-set framing through a series of laboratory and real-world field studies. In one study, they teamed up with the Canadian Red Cross, a... View Details
Keywords: by Carmen Nobel
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
efficacy of algorithms, the researchers set up an online experiment with more than 1,000 participants who were told to imagine they were employers hiring on TaskRabbit for one of three jobs—shoppers, event staffers, or moving workers. The... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
doctors to support Propecia? One audience member said Merck has to sell the efficacy of the drug to physicians; doctors have to believe it's going to regrow hair and that the potential side effects are small, he said. Hair loss is not a... View Details
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
in order to understand how well these initiatives might work,” Coffman says. “And it was a great opportunity to work with my mom It’s always great to work with someone I admire.” Specifically, Baldiga and Coffman wanted to gauge the View Details
Keywords: by Carmen Nobel
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
marketed the idea of better-selling-through-cellophane, releasing several self-funded studies on the efficacy of visual marketing. “DuPont’s research concluded that 85 percent of all food purchase was done by the eye,” Hisano writes. The... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
factors, with the ultimate driver being word of mouth. For the COVID-19 vaccine, the personal factors include people’s perceived efficacy and need for the vaccine, past immunization experiences, and opinions about vaccines more generally,... View Details
- 29 Aug 2005
- Research & Ideas
How Organizations Create Social Value
they do best and become increasingly engaged in a specific issue. Alignment. The nonprofit's challenge is to strengthen its economic value to match the efficacy of its social value. Corporations need to bring social value in line with... View Details
Keywords: by Manda Salls
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
declaring they have told the truth. In 2014, the White House assembled a cross-agency group called the Social and Behavioral Sciences Team, tasked with improving the efficacy of federal programs by leveraging the findings of behavioral... View Details
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
support the acquisition by ensuring that all employees learn English. Using latent class growth modeling, our results suggest that change recipients followed distinct trajectories in their demonstrated ability, efficacy and affect.... View Details
Keywords: Sean Silverthorne
- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
of its legal and regulatory framework. Rounding out the Top 10 were Finland, Switzerland, Denmark, Netherlands, Sweden, United Kingdom, Japan, and Hong Kong SAR. Hong Kong increased its ranking by seven, in part by strengthening management education, the View Details
Keywords: by Sean Silverthorne
- 27 Feb 2006
- Research & Ideas
Take Responsibility for Rising Stars
Now, Mellon's unit managers accompany the rising stars to the board meetings. They answer questions when absolutely necessary, but the future leaders get the floor. As a result, the board can assess for itself the efficacy of the... View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
what should we believe? Have we, as managers, been led down the garden path of the efficacy of customer loyalty management efforts? Would we, in fact, be better off concentrating our efforts on other initiatives? Is Treacy exaggerating... View Details
Keywords: by James Heskett
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
each patient panel as well as the efficacy of the treatment. “Our results suggest that the lack of representation in clinical trials leads Black patients to miss out on the latest drugs and medical treatments.” For the drugs that were... View Details
- 16 Dec 2015
- Research & Ideas
What Happens When Zambian Schoolgirls Receive Negotiation Training
a learned ability to capitalize when opportunities to communicate arose, as well as to discern when situations offered a chance for discussion. “Even though negotiation is taught around the world, there is limited research showing its View Details
Keywords: Re: Kathleen L. McGinn
- 15 Feb 2016
- Research & Ideas
Want Your Employees to Plan Better for Retirement? Don't Do This
builds employee loyalty and bolsters company reputation, but requires effective tools to carry out. Beshears’s research sheds important light on the presumed efficacy of social norms marketing in the investment context and is applicable... View Details
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
information from the participants' individual workstations, the researchers could figure out who had understated their earnings or overstated their commuting costs. Again, the results were significant in indicating the efficacy of a... View Details
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
made on the right side or the left side of the brain. But this will never lead to deciding by a mechanical means, nor in predicting a decision outcome." There was even concern expressed about the efficacy of MRI-based research on... View Details
Keywords: by Jim Heskett
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
fund their ventures. Few academic papers have examined the efficacy of more proactive networking. In the 150 papers the researchers examined, only 30 looked at this strategy. Some behavior studies, however, have shown that entrepreneurs... View Details
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
scientists Michael Norton and Francesca Gino found that rituals alleviate and reduce grief after a devastating emotional loss—even among people who don’t inherently believe in the efficacy of rituals. In short, people who performed... View Details
Keywords: by Carmen Nobel
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
proficiency. Later, when they become masters, they can look back and reflect on what they wrote as novices. Two, experts can actually re-experience how it feels to be a beginner. Through a series of experiments in 2014, Zhang investigated the View Details