Dual Digital Transformation - Publications - Faculty & Research - Harvard Business School

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2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

Credit: pixelfit SUMMING UP How Will Digital Currencies Be Regulated? Blockchain technology has a brighter future than most digital currencies in general and Bitcoin in particular, judging from responses to... View Details

Keywords: by James L. Heskett; Financial Services

March 2022 (Revised March 2022)
Module Note

Managing Customers in the Digital Era

By: Eva Ascarza

The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at... View Details

Keywords: Customer Relationship Management; Customer Focus and Relationships; Technological Innovation

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

This is the third and final article of the "Leading in the Digital Era" series. Read parts one and two. Leaders who set out to reshape their companies to compete in a fast-evolving digital world often come... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

October 2020
Case

PraDigi Open Learning: Transforming Rural India

By: John J-H Kim and Malini Sen

Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in... View Details

Keywords: Decision Choices and Conditions; Social Entrepreneurship; Education; Information Technology; Learning; Growth and Development Strategy; Non-Governmental Organizations; Social Issues; Education Industry; India; Asia

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

software eating the world. Software is disrupting industry after industry and transforming large swathes of the economy. When I was an entrepreneur in the 1990s, I would debate with my investors what sliver of the $70 billion US software... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

April 2018
Teaching Plan

NBCUniversal Telemundo: Transforming Latino Television

By: Henry McGee

Teaching Plan for HBS No. 318-018. View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

June 2023
Case

Launching Egypt’s First Digital Banking Platform: QNB Bebasata

By: Mark Egan, Billy Chan and Ahmed Dahawy

The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial... View Details

Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt

March 2023 (Revised August 2023)
Case

Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details

Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

September 2017
Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

Summer 2024
Article

The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms

By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu

In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details

Keywords: Digital Transformation; Digital Platforms; AI and Machine Learning

March 12, 2021
Article

Is Your C-Suite Equipped to Lead a Digital Transformation?

By: J. Yo-Jud Cheng, Cassandra Frangos and Boris Groysberg

The pandemic has rapidly accelerated many companies’ digital efforts, but do they have the right executives in place to lead this sort of transformation? To answer this question, the authors analyzed more than 100 search specifications for C-suite positions in Fortune... View Details

Keywords: Management Teams; Information Technology; Transformation; Competency and Skills; Digital Transformation

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January 2023 (Revised January 2023)
Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein

This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details

Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

[portfolio] firms more efficient.” “The growing success of digital transformation over the past decade has allowed PE firms to develop newer approaches to value creation. View Details

Keywords: by Michael Blanding; Financial Services

November 2019
Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry

February 2018
Case

EmQuest: Travel Distribution in the Digital Era

By: Karim R. Lakhani and Gamze Yucaoglu

EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details

Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates

2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development

June 2022
Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere

With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details

Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain

July 2023
Teaching Note

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes

Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details

Keywords: Change Management; Digital Transformation; Organizational Change and Adaptation; Sales; Marketing Channels; Manufacturing Industry

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