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  • All HBS Web  (431)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)

Show Results For

  • All HBS Web  (431)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)
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  • 09 Jul 2012
  • Research & Ideas

The Unconscious Executive

yielding better results in particular decisions has been by running experiments that alter blood glucose levels. Could you tell us more about that? A: We ran experiments where we manipulated the amount of sugar people ingested in a three-hour time period. We showed... View Details
Keywords: by Martha Lagace
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers valued fast service more... View Details
Keywords: by Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case... View Details
Keywords: Martha Lagace
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

Curt Schilling winning game six of the American League Championship Series against the New York Yankees, even as an injured ankle visibly soaked his sock with blood. In contrast, 2011 has been the year of starting pitchers drinking in the... View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Psychological Science Psychologically Informed Implementations of Sugary Drink Portion Limits By: John, Leslie, Grant Donnelly, and Christina Roberto Abstract—In 2012, the New York City Board of Health prohibited restaurants from selling... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

using cochineal extract and start using lycopene to dye its drinks pink instead. Lycopene is a red pigment found in several fruits, but strawberries are not among them. The lycopene that now colors strawberry Frappuccinos is tomato-based.... View Details
Keywords: by Carmen Nobel
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

you eat and drink as you normally would? Or do you splurge and consume a bit more? Or do you eat and drink until you feel like you could burst? Do you stay for one meal, or eat and then hang out for a while... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 07 Apr 2015
  • First Look

First Look: April 7

million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to... View Details
Keywords: Sean Silverthorne
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

decisions, remember information, and control mood are all affected by diet. What you need: Nearly all research on nutrition converges on one point: Eat as many vegetables and fruits as you can. Beyond that, avoid processed food (to whatever extent possible, given... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

says. By allowing everyone to feel safe about reporting bad behavior, the onus is taken off of only women to step forward and encourages men to speak up, too. Similar to how the idea of a designated driver took hold to combat drinking and... View Details
Keywords: by Dina Gerdeman
  • 29 Jul 2014
  • First Look

First Look: July 29

competitive advantage-Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

example of choosing a favorite hangout because of the quality of the coffee and the ambience at a particular coffeehouse, as opposed to stumbling into a café on a very cold day when any hot drink would seem delicious—yet coming to believe... View Details
Keywords: by Carmen Nobel
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in between. Preferences in food and... View Details
Keywords: by James E. Aisner
  • 18 Aug 2009
  • First Look

First Look: August 18

transportation infrastructure, they come up against an accountability and measurement problem: how to address an urgent request from Ghana to fund community services-such as schools and drinking water-for which the results will be more... View Details
Keywords: Martha Lagace
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

better by snatching a burger from his mouth and kicking him under the dinner table when he orders fries. Sitting on a park bench, the couple agree that drinking Pepsi MAX is OK—until a pretty jogger waves at the husband. The wife throws... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 08 Nov 2016
  • First Look

November 8, 2016

two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams.... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

particularly daunting when cross-sector alliances are sought because information about the availability and suitability of partners is not readily available. Sometimes serendipity appears to play a role. The idea of forming an alliance with Starbucks Corporation came... View Details
Keywords: by James Austin
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

pollution, the redevelopment promises enormous health and social welfare improvements by providing sanitation, safe drinking water, and basic services to Dharavi's residents. Realizing these benefits will depend on first rate design that... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

former HBS doctoral student. Why people count on willpower Zlatev says commitment strategies can be extremely effective, such as partnering with a friend to remain accountable about reaching a goal, whether it’s eating healthier, exercising more, or View Details
Keywords: by Michael Blanding
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