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  • All HBS Web  (430)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)

Show Results For

  • All HBS Web  (430)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

better by snatching a burger from his mouth and kicking him under the dinner table when he orders fries. Sitting on a park bench, the couple agree that drinking Pepsi MAX is OK—until a pretty jogger waves at the husband. The wife throws... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

coffee drink sold from a vending machine. Where do we compete? "What should a company's global footprint look like? How should it allocate resources across countries?" Collis asks. In the eternal battle between Coke and Pepsi, should... View Details
Keywords: by Julia Hanna
  • 02 Jan 2018
  • Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

hobbies, long dinners, drinks with friends, etc., I wonder how much of this can be attributed to older generations valuing something we do not. My colleagues and I are clear that we're not interested in working evenings and weekends, even... View Details
Keywords: by Sean Silverthorne
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

says. By allowing everyone to feel safe about reporting bad behavior, the onus is taken off of only women to step forward and encourages men to speak up, too. Similar to how the idea of a designated driver took hold to combat drinking and... View Details
Keywords: by Dina Gerdeman
  • 26 Feb 2001
  • Research & Ideas

David, Goliath, and Disruption

Sony and Sega and Nintendo have a combined market cap that's 10X of SGI's. "To me, that's a classic example of drinking your own bath water and not realizing it. SGI had the technology; they were 10 years ahead of everybody. But that... View Details
Keywords: by Martha Lagace
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

pollution, the redevelopment promises enormous health and social welfare improvements by providing sanitation, safe drinking water, and basic services to Dharavi's residents. Realizing these benefits will depend on first rate design that... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

former HBS doctoral student. Why people count on willpower Zlatev says commitment strategies can be extremely effective, such as partnering with a friend to remain accountable about reaching a goal, whether it’s eating healthier, exercising more, or View Details
Keywords: by Michael Blanding
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 14 Mar 2011
  • Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

start-up that provides clean drinking water to more than 64,000 rural villagers in India. The company uses a franchise model in which local entrepreneurs filter and sell water to members of their community. "In India, 87 percent of... View Details
Keywords: by Carmen Nobel
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to the business, he learned as much... View Details
Keywords: by Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

particularly daunting when cross-sector alliances are sought because information about the availability and suitability of partners is not readily available. Sometimes serendipity appears to play a role. The idea of forming an alliance with Starbucks Corporation came... View Details
Keywords: by James Austin
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers valued fast service more... View Details
Keywords: by Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case... View Details
Keywords: Martha Lagace
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

Curt Schilling winning game six of the American League Championship Series against the New York Yankees, even as an injured ankle visibly soaked his sock with blood. In contrast, 2011 has been the year of starting pitchers drinking in the... View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Psychological Science Psychologically Informed Implementations of Sugary Drink Portion Limits By: John, Leslie, Grant Donnelly, and Christina Roberto Abstract—In 2012, the New York City Board of Health prohibited restaurants from selling... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2014
  • First Look

First Look: April 1

Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra Leone in 1827. By 2013, 13% of... View Details
Keywords: Sean Silverthorne
  • 30 Jul 2013
  • First Look

First Look: July 30

chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in our own best interests. This is as true of health decisions as it is of economic ones. An array of biases, limits on cognition,... View Details
Keywords: Anna Secino
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

to drink the Kool-Aid and buy into the agenda or move on." On the flip side, the executives noted that employees who embrace the mission should be rewarded in a variety of ways, whether in terms of glowing performance evaluations, extra... View Details
Keywords: by Dina Gerdeman
  • 07 Apr 2015
  • First Look

First Look: April 7

million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to... View Details
Keywords: Sean Silverthorne
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