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  • October 2013
  • Article

A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase

By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Keywords: Nutrition Labeling; Obesity; Food Labeling
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  • September 2012
  • Article

Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention

By: Douglas E. Levy, Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough and Anne N. Thorndike

Background: Effective strategies are needed to address obesity, particularly among minority and low-income individuals.

Purpose: To test whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job... View Details

Keywords: Working Conditions; Safety; Governing Rules, Regulations, and Reforms; Competitive Advantage; Cost
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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

Corporate Brands Crossing Borders In the second presentation of the Global Brands session, HBS professor Douglas Holt described a work in progress that he is conducting with HBS professor John Quelch and Earl Taylor of Research... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

public's interest and reminded people of the multiple platforms available to see the competition," says Greyser. The biggest boon to NBC, however, was the Games themselves. Winning performances by American athletes such as swimmer Michael Phelps and gymnast Gabby View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807026   PublicationsProphet of Innovation: Joseph Schumpeter and Creative Destruction Author:Thomas K. McCraw Publication:Cambridge, Mass.: Harvard University Press, 2007 Abstract Pan Am, Gimbel's,... View Details
Keywords: Martha Lagace
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

"The lesson here," says Narayandas, "is that relationships can succeed, even if they are asymmetrical to begin with, provided that companies manage them for mutual long-term gain." A second study, undertaken with Associate Professor View Details
Keywords: by Peter K. Jacobs
  • 04 Aug 2009
  • First Look

First Look: August 4

http://www.hbs.edu/research/pdf/10-004.pdf What Should GAAP Look Like? A Survey and Economic Analysis (revised) Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive... View Details
Keywords: Martha Lagace
  • March 2010
  • Article

Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda

By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research... View Details
Keywords: Value Creation; Problems and Challenges; Research; Customer Relationship Management
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  • 01 Sep 2009
  • First Look

First Look: September 1

  Working PapersWhat Should GAAP Look Like? A Survey and Economic Analysis Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive theory of GAAP under the assumption... View Details
Keywords: Martha Lagace
  • 27 Jan 2015
  • First Look

First Look: January 27

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives By: Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan,... View Details
Keywords: Sean Silverthorne
  • Article

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives

By: Robert S. Kaplan, Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan and Neil A. Martin
Object. To date, health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA Health... View Details
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  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

environment strategies. They also acknowledged the difficult challenge inherent in balancing the effort needed to achieve these goals with the central need to generate profit. "There's this natural tension," said Douglas Conant, former... View Details
Keywords: by Dina Gerdeman
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

resulting in such a switch. Download the paper: http://nocke.vwl.uni-mannheim.de/fileadmin/user_upload/nocke/papers/EsoNockeWhite-RJE-2010.pdf Implications for GAAP from an Analysis of Positive Research in Accounting Authors:S.P. Kothari, Karthik Ramanna, and View Details
Keywords: Sean Silverthorne
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

Aurora Capital, a U.S. Private Equity firm, contemplates whether to acquire Douglas Dynamics, the leading U.S. maker of snow plows. Does a business that is highly dependent on the weather, and is seasonal, make a good LBO candidate? This... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo Odoni, and Vikrant Vaze... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2014
  • First Look

First Look: December 16

after the team scaffolds were implemented and showed a 40% improvement in patient throughput time. Working Papers Transition to Clean Technology By: Acemoglu, Daron, Ufuk Akcigit, Douglas Hanley, and William R. Kerr Abstract—We develop a... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president,... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we review the positive theory of GAAP. The theory predicts that GAAP's principal focus is on control (performance measurement and stewardship) and that verifiability and... View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. Thomas... View Details
Keywords: Sean Silverthorne

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