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  • March 2012
  • Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy
Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details
Keywords: Health; Sales; Change; Food and Beverage Industry
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  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

public's interest and reminded people of the multiple platforms available to see the competition," says Greyser. The biggest boon to NBC, however, was the Games themselves. Winning performances by American athletes such as swimmer Michael Phelps and gymnast Gabby View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 20 Sep 2011
  • First Look

First Look: September 20

mechanism. Download the paper: http://www.hbs.edu/research/pdf/11-055.pdf   Cases & Course MaterialsJetBlue Airways: Deicing at Logan Airport Douglas Fearing and Robert S. HuckmanHarvard Business School Case 612-028 The case explores... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

received a call from a small manufacturing plant in Medfield, Massachusetts. They had read Douglas McGregor's now classic book The Human Side of Enterprise and wanted to implement, in their relatively new plant, his ideas about how... View Details
Keywords: by Martha Lagace
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107028 The Virtual Entrepreneurial Team Exercise—VETE; Overview and Instructions for Participants Harvard Business School Note 806-158   PublicationsCRM Implementation: Effectiveness Issues and Insights... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

"The lesson here," says Narayandas, "is that relationships can succeed, even if they are asymmetrical to begin with, provided that companies manage them for mutual long-term gain." A second study, undertaken with Associate Professor View Details
Keywords: by Peter K. Jacobs
  • 04 Aug 2009
  • First Look

First Look: August 4

http://www.hbs.edu/research/pdf/10-004.pdf What Should GAAP Look Like? A Survey and Economic Analysis (revised) Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive... View Details
Keywords: Martha Lagace
  • 01 Sep 2009
  • First Look

First Look: September 1

  Working PapersWhat Should GAAP Look Like? A Survey and Economic Analysis Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive theory of GAAP under the assumption... View Details
Keywords: Martha Lagace
  • 27 Jan 2015
  • First Look

First Look: January 27

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives By: Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan,... View Details
Keywords: Sean Silverthorne
  • March 2010
  • Article

Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda

By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research... View Details
Keywords: Value Creation; Problems and Challenges; Research; Customer Relationship Management
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  • Article

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives

By: Robert S. Kaplan, Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan and Neil A. Martin
Object. To date, health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA Health... View Details
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  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

environment strategies. They also acknowledged the difficult challenge inherent in balancing the effort needed to achieve these goals with the central need to generate profit. "There's this natural tension," said Douglas Conant, former... View Details
Keywords: by Dina Gerdeman
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807026   PublicationsProphet of Innovation: Joseph Schumpeter and Creative Destruction Author:Thomas K. McCraw Publication:Cambridge, Mass.: Harvard University Press, 2007 Abstract Pan Am, Gimbel's,... View Details
Keywords: Martha Lagace
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

resulting in such a switch. Download the paper: http://nocke.vwl.uni-mannheim.de/fileadmin/user_upload/nocke/papers/EsoNockeWhite-RJE-2010.pdf Implications for GAAP from an Analysis of Positive Research in Accounting Authors:S.P. Kothari, Karthik Ramanna, and View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president,... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we review the positive theory of GAAP. The theory predicts that GAAP's principal focus is on control (performance measurement and stewardship) and that verifiability and... View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo Odoni, and Vikrant Vaze... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. Thomas... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

that a higher price could be obtained. Delaware Chancellor Leo Strine agreed with the plaintiffs on the conflicts, and in his opinion expressed serious concerns with how El Paso advisor Goldman Sachs and El Paso CEO Douglas Foshee... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

Aurora Capital, a U.S. Private Equity firm, contemplates whether to acquire Douglas Dynamics, the leading U.S. maker of snow plows. Does a business that is highly dependent on the weather, and is seasonal, make a good LBO candidate? This... View Details
Keywords: Sean Silverthorne

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