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01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

COVID-19 outbreak might change the way companies think about sustainability. Here’s what they said: Michael Toffel: Companies might prepare better for big disruptions I hope that the pandemic will increase... View Details

Keywords: by Danielle Kost

18 Oct 2021
Blog Post

Embracing Activism for Social Change

to effect change. When the status quo isn’t working for those without power and privilege, Mendu, a 2020–2021 HBS Leadership Fellow, believes “the more fortunate among us have a deep obligation to disrupt it.” Her HBS mentors included... View Details

01 Dec 2019
News

Regional Alumni Events Address Climate Change

director of Indigo Agriculture at panel discussion held on the HBS campus entitled “Confronting Climate Change: Boston-Based Ideas that Can Change the World.” “Inspiring” is how David Chan (MBA 2018) described the forum he attended in New... View Details

Keywords: Jen Myers

12 Jul 2021
News

Inflation Threat May Be Boosted by Changes in Globalization, Demographics and E-Commerce

11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

less helpful if you don't know whether your options will get better or worse. It pays to look for strategic insight from contexts where uncertainty, risk, and change are the only constants. Military science, in particular, offers powerful... View Details

Keywords: by Michael Wheeler; Sports

24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

No one knows how much it will cost to keep the risks of significant climate disruption to a reasonable level. One commonly cited estimate puts the cost at roughly 1 percent of world GDP a year, or about $840 billion. This is a large... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

Global Healthcare 2002
Article

Disruptive Innovation -- New Diagnosis and Treatment for the Systemic Maladies of Healthcare

By: John W. Kenagy and Clayton M. Christensen

Keywords: Disruption; Innovation and Invention; Health Care and Treatment

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

software eating the world. Software is disrupting industry after industry and transforming large swathes of the economy. When I was an entrepreneur in the 1990s, I would debate with my investors what sliver of the $70 billion US software... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

Educators

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and enormity of changes that have come... View Details

Keywords: by Susan Young

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

Educators

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

question: The data and analysis in the latest IPCC report amplified the reality that climate change is widespread, rapidly intensifying, and attributable to human activity. It also signaled both a responsibility and a real opportunity to... View Details

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry

Educators

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption