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- All HBS Web
(285)
- People (2)
- News (98)
- Research (128)
- Multimedia (1)
- Faculty Publications (88)
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- 01 Jun 2022
- What Do You Think?
Is Stakeholder Management Facing New Headwinds?
influence on the decision. That’s all well and good—until factors like cultural issues and employee power begin to creep into the picture. For example, the state has had power but only now seems to be exhibiting higher levels of interest in business decisions. When... View Details
Keywords: by James Heskett
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Brown teaches a case about Disney in her MBA elective course, The Business of Aesthetics (Photo courtesy of Pauline Brown) Brown has honed that ability to the point of poetic brevity. Asked recently what’s so great about Hermès silk... View Details
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
cartoonist, Walt Disney was also drawn to the ethos of service and patriotism during World War I. In 1917, at age 16, he told his parents he would be enlisting in the Army, saying, “I don’t want my children asking me, ‘Why weren’t you in... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
encourage Shell Oil to test Smart-Pump, an automated device providing a two-minute fill while allowing the driver to remain in the car. It appears that we are well on our way to "drive through" refueling without stopping, a concept the Air Force has employed... View Details
Keywords: by James Heskett
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
of Leading Innovation, was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate... View Details
Keywords: by Kim Girard
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues like how many rides to build,... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806069 Disney Consumer Products: Marketing Nutrition to Children Harvard Business School Case 507-006 In an effort to capture market share in the children's foods category,... View Details
Keywords: Martha Lagace
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
While in India, he was watching the NBA playoffs on his iPhone, very easily, with high resolution," Higgins says. "I was at Disney World with my kids, holding a place in line for the family, and I was watching the NCAA Harvard... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million, while Converse and Starbucks had... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last Stand. Disney ran a contest to... View Details
- 19 Mar 2013
- First Look
First Look: March 19
in the history of the U.S. banking system. Download the paper: http://www.hbs.edu/faculty/Publication%20Files/12-106_d9833135-0192-4c99-abab-476fa0ea84a2.pdf Cases & Course MaterialsSay on Pay at The Walt Disney Company Gow, Ian D.,... View Details
Keywords: Sean Silverthorne
- 27 Sep 2004
- Research & Ideas
How Leaders Build Winning Streaks
turnaround of the Anaheim Mighty Ducks in the 2002-2003 season? Was it Paul Pressler as head of Disney Sports, because he got investment funds from Disney CEO Michael Eisner and then hired Bryan Murray? Was... View Details
Keywords: by Rosabeth Moss Kanter
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
the details of their business is crazy," Hargrove declares. "Michael Eisner, for example, works on the design of rides at Disney World and has input into all of Disney's films." Updated advice: All your coaching and... View Details
Keywords: by Melissa Raffoni
- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
simply: “Seems like the CXO is a superfluous position if the CEO and CMO are doing their jobs.” Joe Pine, who has written extensively on the subject, commented that, “most companies that truly recognize they are in the experience business (e.g., The Walt View Details
Keywords: by James Heskett
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
multinational companies, including Wal-Mart Stores, Inc., Deutsche Post AG, Walt Disney Co., News Corp., and Ikea. These efforts would include work stoppages in countries where employees in these companies are unionized (in the case of... View Details
Keywords: by James Heskett
- 14 Oct 2009
- First Look
First Look: October 14
Disney or Pixar. Instead, anime producers are locked into a highly fragmented domestic market, dominated by content distributors (TV stations and DVD companies) and advertising agencies. We argue that Japan has to adopt legislation in... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
arise primarily from the wave of mergers and acquisitions that continue to alter the balance of power among media firms. The Walt Disney Company, for instance, in addition to owning the American Broadcasting Company and ESPN through the... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other activities, like View Details
Keywords: by Christina Pazzanese