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  • All HBS Web  (540)
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    • Research  (278)
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Show Results For

  • All HBS Web  (540)
    • News  (192)
    • Research  (278)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (46)
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  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb,... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

We all understand at some level that stars in the worlds of film, sports, and even business create results. If you want big box office for Pirates of the Caribbean, it probably pays to sign Johnny Depp to play the lead. But Harvard... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 15 Jan 2014
  • Research & Ideas

Managing the Family Business: It Takes a Village

depends, to a surprising extent, on capable leaders. If boards of directors of public, anonymously-owned companies didn't believe that leadership mattered so much, they wouldn't pay such huge salaries to... View Details
  • 16 Jul 2013
  • First Look

First Look: July 16

http://ssrn.com/abstract=2288746 Accountability of Independent Directors-Evidence from Firms Subject to Securities Litigation By: Brochet, Francois, and Suraj Srinivasan Abstract—We examine which independent directors are held accountable... View Details
Keywords: Anna Secino
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
Keywords: by Carmen Nobel; Education
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In... View Details
Keywords: by Julia Hanna; Consumer Products
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

director Frank Capra's underdog tales lightened Depression-era despair with irrepressible optimism and laughter. Capra's "fantasies of goodwill" packaged hope for the hopeless. The Cinderella Man, James J. Braddock, was an... View Details
Keywords: by Martha Lagace
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

did not shy away from questioning how the pandemic affected the value they provided to their customers. This reflection led some companies to innovate, both in terms of their process and product, to continue creating value under new circumstances. By View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 13 Apr 2021
  • Book

How Inclusive Managers Create Glass-Shattering Organizations

Unless men embrace their role in eliminating gender bias and barriers, organizations and institutions will never leverage the value that women bring to the workplace. “Most positions of power are still held by men,” says Colleen Ammerman, View Details
Keywords: by Kristen Senz
  • 09 Jul 2013
  • Research & Ideas

Catching Up With Boards--Jay Lorsch

"the top 200 chief executives at public companies with at least $1 billion in revenue got a big pay raise over last year," with a median 2012 compensation package of $15.1 million, up 16 percent from 2011. What's going on here?... View Details
Keywords: by Jim Aisner
  • 22 Dec 2003
  • Research & Ideas

How to Build a Better Board

inside. Q: You have studied boards of directors for a number of years. How would you like to see boards evolve in the next ten years or so? A: I'd like to see more boards paying attention to the ideas that... View Details
Keywords: by Martha Lagace
  • 05 May 2003
  • Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

Rakesh Khurana. Here are some of the challenges: Basic greed. Wayne M. Carlin, northeast regional director of the Securities and Exchange Commission, who clarified that he was speaking for himself and not on behalf of his organization,... View Details
Keywords: by Martha Lagace
  • 08 Jul 2002
  • What Do You Think?

Have We Carried the Concept of Alignment Too Far?

responsible for the accuracy of financial reports. Others might include directors among those held responsible, with at least the confiscation of all incentive pay gained as a result of deliberate... View Details
Keywords: by James Heskett
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 01 Sep 2003
  • What Do You Think?

To Whom Should Boards be Accountable?

that "... corporate law grants directors a wide range of protection from liability for decisions that sacrifice shareholders' immediate financial interests while serving the interests of other corporate 'stakeholders.'" Margaret... View Details
Keywords: by James Heskett
  • 02 Sep 2010
  • What Do You Think?

How Transparent Should Boards Be?

severance package of the CEO." To the extent possible, these actions would presumably be carried out quietly. While maintaining that the CEO should go, others recommended a more quiet approach, neither imposing a firing for cause nor publishing the reasons, View Details
Keywords: by Jim Heskett
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from consumers in the fashion industry.... View Details
Keywords: by Julie Jette; Consumer Products
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

offered proper incentives for standardizing and sharing the information they collect. Even the industry's brightest minds and hardest workers have yet to definitively determine what those incentives ought to be. "Consumers don't pay for... View Details
Keywords: Re: Karim R. Lakhani; Health
  • 03 Sep 2009
  • What Do You Think?

Are Retention Bonuses Worth the Investment?

executives to do in light of the perception by many in the public that the money was being paid out of funds provided by a Government bail-out. DeSantis' action sparked a debate regarding pay for performance in general, and retention... View Details
Keywords: by Jim Heskett
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