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Show Results For
- All HBS Web
(150)
- News (43)
- Research (98)
- Multimedia (3)
- Faculty Publications (67)
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 24 Aug 2021
- News
Having a Moment
experienced an immediate change: “I realized it’s not caffeine that gets you focused, you need a calm mind to be able to think clearly—that’s when you can be at your best,” she told Forbes.com. The experience inspired the Pakistani native to launch Moment, a View Details
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
a lot of the leaders of major biotech companies, they come out of Baxter. And so there is a Baxter imprinting effect on the industry. That should be a fascinating piece of work. Marta Wosinska, who is in marketing, has been looking at the impact of View Details
- 17 Oct 2019
- News
Venturing Away from Venture Capital
Illustration by Peter Arkle Illustration by Peter Arkle Sandra Oh Lin (MBA 2003) has raised enough venture capital for now, thank you very much. Lin is the founder and CEO of KiwiCo, which designs and delivers science and art project kits for kids. It’s the kind of... View Details
Keywords: Alexander Gelfand
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details
- 02 Aug 2018
- Blog Post
Venturing into VC
alongside Flybridge Capital Partners, OpenView, and Greenspring Associates. Another highlight was closing our latest investment in Harper Wilde, a direct-to-consumer bra company that is redefining the shopping experience for everyday... View Details
- 04 Sep 2019
- News
Clicks and Mortar
complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details
- 29 Apr 2021
- News
Equal Partner
world and a smart investment. “Women and diverse-led companies are highly profitable, yet undercapitalized,” she says. “A perfect arbitrage investment scenario.” Among the seven companies in the WOCstar portfolio are Zero, a plastic-free, View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
- 28 Apr 2016
- News
New Venture Competition Winners Announced
competitions and judging by a panel of global HBS Alumni Angels Association members narrowed the field. Four alumni teams pitched at the finale: ConnectHealth; Cobli, a car fleet logistics data company based in Brazil; EverlyWell, a View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details
Keywords: by Manda Salls
- 01 Mar 2023
- News
Case Study: Power Nappy
late at night, now that she’s up in the wee hours feeding her baby and scrolling Amazon on her phone, Saigal starts to question the exclusive direct-to-consumer route. “Are we losing out by not being on Amazon—and in retailers like Whole... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
- 01 Jun 2018
- News
Floor It
the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate sales and a special... View Details
Keywords: Carmen Nobel
- 30 Oct 2019
- Blog Post
Candidates Seeking Opportunities After Graduation: Lessons Learned
function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a digital business, define... View Details
Keywords: All Industries
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
family members and stakeholders. Wellthy launched nationwide in September 2015 as a private-pay, direct-to-consumer subscription service, with plans ranging in price from $100 a week for those who need help with finite projects to $200 a... View Details
- 01 Jun 2020
- News
Vital Signs
and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub.... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details