Filter Results:
(154)
Show Results For
- All HBS Web
(154)
- News (44)
- Research (104)
- Multimedia (3)
- Faculty Publications (74)
Show Results For
- All HBS Web
(154)
- News (44)
- Research (104)
- Multimedia (3)
- Faculty Publications (74)
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
president she will oversee Hulu’s platforms and work alongside Disney’s film and television studios in the creation of new content for Hulu. Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, said in a... View Details
Keywords: Arts, Entertainment
- 24 Aug 2021
- News
Having a Moment
experienced an immediate change: “I realized it’s not caffeine that gets you focused, you need a calm mind to be able to think clearly—that’s when you can be at your best,” she told Forbes.com. The experience inspired the Pakistani native to launch Moment, a View Details
- 02 Aug 2018
- Blog Post
Venturing into VC
alongside Flybridge Capital Partners, OpenView, and Greenspring Associates. Another highlight was closing our latest investment in Harper Wilde, a direct-to-consumer bra company that is redefining the shopping experience for everyday... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507077 PublicationsThe Impact of Direct-to-Consumer Advertising in Orthopaedics Authors:Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville,... View Details
Keywords: Martha Lagace
- 04 Sep 2019
- News
Clicks and Mortar
complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
a lot of the leaders of major biotech companies, they come out of Baxter. And so there is a Baxter imprinting effect on the industry. That should be a fascinating piece of work. Marta Wosinska, who is in marketing, has been looking at the impact of View Details
- 17 Oct 2019
- News
Venturing Away from Venture Capital
Illustration by Peter Arkle Illustration by Peter Arkle Sandra Oh Lin (MBA 2003) has raised enough venture capital for now, thank you very much. Lin is the founder and CEO of KiwiCo, which designs and delivers science and art project kits for kids. It’s the kind of... View Details
Keywords: Alexander Gelfand
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub.... View Details
- 28 Apr 2016
- News
New Venture Competition Winners Announced
competitions and judging by a panel of global HBS Alumni Angels Association members narrowed the field. Four alumni teams pitched at the finale: ConnectHealth; Cobli, a car fleet logistics data company based in Brazil; EverlyWell, a View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details
- 01 Jun 2018
- News
Floor It
the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 15 Apr 2014
- First Look
First Look: April 15
including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at... View Details
- 30 Oct 2019
- Blog Post
Candidates Seeking Opportunities After Graduation: Lessons Learned
function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a digital business, define... View Details
Keywords: All Industries
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details
Keywords: by Manda Salls
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details