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  • All HBS Web  (2,892)
    • People  (11)
    • News  (496)
    • Research  (1,667)
    • Events  (20)
    • Multimedia  (3)
  • Faculty Publications  (678)
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  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
  • 04 Dec 2006
  • Research & Ideas

The Money Connection—Understanding VC Networks

the effects of geographic distance and a "hot" IPO market on the formation of networks in the venture capital industry. The fact that the world is connected through spanning ties has huge View Details
Keywords: by Julia Hanna; Financial Services
  • January 2006 (Revised October 2007)
  • Background Note

Managing Networked Businesses: Course Overview for Students

By: Thomas R. Eisenmann
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
  • September 2017
  • Editorial

Helping Patients with Cancer Navigate Narrow Networks

By: Stephen M. Schleicher, Emeline M. Aviki and Thomas W. Feeley
The Affordable Care Act of 2010 (ACA) was designed primarily to improve patient access to affordable health care. The access-expanding provisions of the ACA included federal- and state-based health insurance exchanges with minimum coverage requirements and preexisting... View Details
Keywords: Health Care and Treatment; Insurance; Problems and Challenges; United States
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Schleicher, Stephen M., Emeline M. Aviki, and Thomas W. Feeley. "Helping Patients with Cancer Navigate Narrow Networks." Journal of Clinical Oncology 35, no. 27 (September 2017): 3095–3096.
  • Research Summary

Building Effective Relationships Across Cultures

Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details
  • 30 Mar 2009
  • Research & Ideas

Professional Networks in China and America

given network member is, the higher the cognition-based trust a Chinese manager has in him or her. There is, however, no such effect for American managers. One reason: Chinese people tend to draw on their... View Details
Keywords: by Sean Silverthorne
  • January 8, 2010
  • Other Article

Multinational Firms, Agglomeration, and Global Networks

By: Laura Alfaro and Maggie Chen
Agglomeration effects are important but difficult to measure. This column uses a new database with precise geographical information to investigate the locational interdependence of multinational firms. Knowledge spillovers and capital- and labour-market externalities... View Details
Keywords: Geographic Location; Business Subsidiaries; Industry Clusters; Multinational Firms and Management; Network Effects
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Alfaro, Laura, and Maggie Chen. "Multinational Firms, Agglomeration, and Global Networks." Vox, CEPR Policy Portal (January 8, 2010).
  • May 2023
  • Article

Equilibrium Effects of Pay Transparency

By: Zoë B. Cullen and Bobak Pakzad-Hurson
The public discourse around pay transparency has focused on the direct effect: how workers seek to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting and hiring practices of the firm respond in equilibrium has received... View Details
Keywords: Pay Transparency; Online Labor Market; Privacy; Wage Gap; Corporate Disclosure; Wages; Negotiation
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Cullen, Zoë B., and Bobak Pakzad-Hurson. "Equilibrium Effects of Pay Transparency." Econometrica 91, no. 3 (May 2023): 765–802. (Lead Article.)
  • Research Summary

Overview

By: Chiara Farronato
Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy
  • 07 Sep 2016
  • What Do You Think?

How Can the Threat of Networks Be Reduced?

great they are as individuals, reap the personal benefits of their position, and deftly blunt competition from potential inter-organizational rivals.” His point is that an age of knowledge sharing facilitated by networks negates the View Details
Keywords: by James Heskett
  • 2021
  • Working Paper

Equilibrium Effects of Pay Transparency

By: Zoë B. Cullen and Bobak Pakzad-Hurson
The public discourse around pay transparency has focused on the direct effect: how workers seek to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting and hiring practices of the firm respond in equilibrium has received... View Details
Keywords: Pay Transparency; Online Labor Market; Privacy; Wage Gap; Negotiation; Corporate Disclosure; Compensation and Benefits; Gender
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Cullen, Zoë B., and Bobak Pakzad-Hurson. "Equilibrium Effects of Pay Transparency." Working Paper, June 2021. (Econometrica, Vol 91, No. 3 (May, 2023), 765-802.)
  • May–June 2020
  • Article

Interfirm Ties Between Ventures and Limited Partners of Venture Capital Funds: Performance Effects in Financial Markets

By: Umit Ozmel, M. Deniz Yavuz, Timothy E. Trombley and Ranjay Gulati
We argue that strong indirect ties are conducive to the transfer of private information, which provides an advantage in identifying profitable investment opportunities. In our context, a strong indirect tie is generated between an investor and a focal firm if the... View Details
Keywords: Interfirm Ties; Social Networks; Venture Capital; Entrepreneurship; Performance
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Ozmel, Umit, M. Deniz Yavuz, Timothy E. Trombley, and Ranjay Gulati. "Interfirm Ties Between Ventures and Limited Partners of Venture Capital Funds: Performance Effects in Financial Markets." Organization Science 31, no. 3 (May–June 2020): 698–719.
  • 30 Jan 2018
  • Working Paper Summaries

Credit Supply Shocks, Network Effects, and the Real Economy

Keywords: by Laura Alfaro, Manuel García, and Enrique Moral-Benito
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

In the aftermath of such highly public and grossly damaging business debacles as Enron, Tyco, and WorldCom, much attention and plenty of criticism have been directed at those companies' corporate boards. Traditionally, board... View Details
Keywords: by Robert S. Kaplan
  • 2010
  • Working Paper

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

By: Laura Alfaro and Maggie Chen
We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the... View Details
Keywords: Financial Crisis; International Finance; Foreign Direct Investment; Local Range; Multinational Firms and Management; Production; Performance Evaluation; Networks
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Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance." Harvard Business School Working Paper, No. 10-110, June 2010.
  • August 2010 (Revised July 2012)
  • Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details
Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry
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Coles, Peter. "Cork'd: Building a Social Network for Wine Lovers." Harvard Business School Case 911-026, August 2010. (Revised July 2012.)
  • Research Summary

On the Origins of Brokerage in Intraorganizational Networks

While we have ample empirical evidence linking brokerage in intraorganizational social networks to both individual and firm-level benefits, we know little about its origins. Prior research describes correlations between rough demographic categories and network... View Details
  • 16 May 2007
  • Working Paper Summaries

Growth and the Quality of Foreign Direct Investment: Is All FDI Equal?

Keywords: by Laura Alfaro & Andrew Charlton
  • 10 Mar 2014
  • Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

companies, although it was ultimately deferred for companies with market caps of less than $75 million and made permanent in the Dodd-Frank Act. Audit standards also were modified in 2007, a change that reportedly reduced costs for many firms by 25 percent or more per... View Details
Keywords: by Julia Hanna; Accounting; Banking
  • September–October 2012
  • Article

Egalitarianism, Cultural Distance, and Foreign Direct Investment: A New Approach

By: Jordan I. Siegel, Amir N. Licht and Shalom H. Schwartz
This study addresses an apparent impasse in the research on organizations' responses to cultural distance. Using historically motivated instrumental variables, we observe that egalitarianism distance has a negative causal impact on FDI flows. This effect is robust to a... View Details
Keywords: FDI; Neo-institutionalism; Multinational Firm; Cultural Distance; Egalitarianism; Regulatory Arbitrage; Pollution Haven Hypothesis; Foreign Direct Investment; Global Strategy; Culture; Entrepreneurship
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Siegel, Jordan I., Amir N. Licht, and Shalom H. Schwartz. "Egalitarianism, Cultural Distance, and Foreign Direct Investment: A New Approach." Organization Science 23, no. 5 (September–October 2012). (This study addresses an apparent impasse in the research on organizations' responses to cultural distance. Using historically motivated instrumental variables, we observe that egalitarianism distance has a negative causal impact on FDI flows. This effect is robust to a broad set of competing accounts, including the effects of other cultural dimensions, various features of the prevailing legal and regulatory regimes, other features of the institutional environment, economic development, and time-invariant unobserved characteristics of origin and host countries. We further show that egalitarianism correlates in a conceptually compatible way with an array of organizational practices pertinent to firms' interactions with non-financial stakeholders, such that national differences in these egalitarianism-related features may affect firms' international expansion decisions.)
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