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Show Results For
- All HBS Web
(1,868)
- People (13)
- News (490)
- Research (966)
- Events (8)
- Multimedia (7)
- Faculty Publications (455)
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- October 2023
- Case
CornerUp: Digitizing the Corner Store
By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
- August 2018 (Revised June 2025)
- Case
Facebook—Can Ethics Scale in the Digital Age?
By: George A. Riedel and Carin-Isabel Knoop
Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
Riedel, George A., and Carin-Isabel Knoop. "Facebook—Can Ethics Scale in the Digital Age?" Harvard Business School Case 319-030, August 2018. (Revised June 2025.)
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than global casinos operating with... View Details
- October 2021 (Revised December 2021)
- Case
PhonePe: Democratizing Payments in India
By: Michael Chu and Rachna Tahilyani
The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
Chu, Michael, and Rachna Tahilyani. "PhonePe: Democratizing Payments in India." Harvard Business School Case 322-053, October 2021. (Revised December 2021.)
- Research Summary
Overview
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; ＂Marketing Analytics＂; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; European Union; China
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
self-compacting solution to keep streets clean. Last year, however, the Massachusetts-based company’s CEO shared plans to change its business model from selling a product—waste and recycling stations—to selling a subscription-based service that could include Wi-Fi... View Details
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- 2019
- Book
The Technology Fallacy: How People Are the Real Key to Digital Transformation
By: Gerald C. Kane, Anh Phillips, Jonathan Copulsky and Garth Andrus
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions―but it... View Details
Kane, Gerald C., Anh Phillips, Jonathan Copulsky, and Garth Andrus. The Technology Fallacy: How People Are the Real Key to Digital Transformation. Cambridge, MA: MIT Press, 2019.
- March 2019 (Revised March 2020)
- Case
Choosing the Right Esports Business Model
By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; Europe; Asia
Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
- 2024
- Report
The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy
By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Srinivasan, Suraj, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat, and Vaishnavee Ananth. "The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy." Report, Capgemini Research Institute, January 2024.
- Forthcoming
- Article
Black Empowerment and White Mobilization: The Effects of the Voting Rights Act
By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
How did southern whites respond to the 1965 Voting Rights Act (VRA)? Leveraging
newly digitized data on county-level voter registration by race between 1956 and
1980, and exploiting pre-determined variation in exposure to the federal intervention,
we document that... View Details
Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Black Empowerment and White Mobilization: The Effects of the Voting Rights Act." Journal of Political Economy (forthcoming). (Also available on Vox EU and VoxDev. Featured on HBS Working Knowledge.)
- Article
The Right and Wrong Way to Do ‘CEO Activism’
By: Aaron K Chatterji and Michael W. Toffel
CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details
Chatterji, Aaron K., and Michael W. Toffel. "The Right and Wrong Way to Do ‘CEO Activism’." Wall Street Journal (February 22, 2019).
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details
Keywords: by John Deighton
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers Professor of Business... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
regulatory approach? Isn't the telemarketing hotline working? Deighton: Regulation solution routinely disappoints. Rules lag behind the cunning of those who want to exploit the limitations of the rules, particularly in the nimble digital... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the cost of the View Details
- November 9, 1998
- Article
Digital Media: Cutting through the Hype
By: J. A. Deighton and Patrick Barwise
Keywords: Media
Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting through the Hype." Mastering Marketing Financial Times (November 9, 1998), 2–4.
- August 2021 (Revised September 2022)
- Case
Patch Technology: Making It Easy to Do the Right Thing
By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.)