Filter Results:
(154)
Show Results For
- All HBS Web
(770)
- People (4)
- News (154)
- Research (441)
- Events (6)
- Multimedia (5)
- Faculty Publications (275)
Show Results For
- All HBS Web
(770)
- People (4)
- News (154)
- Research (441)
- Events (6)
- Multimedia (5)
- Faculty Publications (275)
Sort by
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
- 15 Dec 2015
- News
The Year in Ideas 2015
innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details
- 01 Jun 2018
- News
Up by the Roots
revolutionizing everything from online payments and wealth management to cybersecurity and insurance through digital technologies as diverse as blockchain and artificial intelligence. Despite being the world’s financial capital and home... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
the rarified New York Times from layoffs. Too often, restructuring begets thinner issues larded with generic newswire copy — hardly the recipe to bring back readership and ads. Fine, if all that won’t save us, then going wholeheartedly View Details
- 01 Jun 2025
- News
Alumni Achievement Awards 2025
Edited by Julia Hanna; photographs by Susan Young Award Recipients Video MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
what exactly customers are asking for, and when. Slang.ai’s offerings are also customizable, with a portfolio of digital voices from which to choose and background sound elements that can be branded. “We’re focusing on not just the... View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
Africa. As founder and CEO of Adesemi, Monique Maddy (MBA '93) spoke about her goal to deliver wireless communication - through a system of voicemail, pagers, and pay phones - to underdeveloped areas of the globe. Panelist John L. Mack of Worldspace Africa explained... View Details
Keywords: Susan Young
- 01 Jun 2014
- News
Net Gains
and digital media presence. "We've seen what can happen decades later when you make an investment in a country." So where is the NBA's next China? Tatum offers three of the league's growing international... View Details
Keywords: Dan Morrell
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Sky Lucas (MBA 1983) and Jeff Hamer (Amazon Digital Services) The authors, two stock-market veterans, share their hard-won wisdom through entertaining and insightful tales about the cruel world of stocks, money management, and irrational... View Details
- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 1
so one of the advantages of being in a conglomerate is you can see trends earlier, right? So if you go back to 2004 and 2005, I could see, like, energy efficiency in our appliance business. I could see fuel efficiency in our jet engine business. I could see green... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing... View Details
- 01 Jun 2019
- News
City on a Hill
software. So when a family friend suggested that Marietta use talent from eastern Kentucky instead, he promptly set up a pilot office in Letcher County, just northeast of Harlan, and hired four recent high school graduates who had completed a View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
producers, instead of investing in just a handful of products and making them appeal to mass audiences, should spread their resources more equally across a larger number of smaller bets. A lot of people in the media world and investors... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Digital Officer, says the first step is to craft language for request responses that makes residents feel valued, but does not provide false hope their particular request will be accommodated. “We appreciate their (residents’) role; they... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
- 01 Jun 2014
- News
Screen Saver
supply-demand curve and dynamics specific to a market's geography to determine pricing.) A less visible change over the past five years has been a conversion from 35-millimeter to digital projection, a costly but necessary move that Lopez... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
- 01 Apr 1997
- News
Facing the Music
record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
- 05 Mar 2020
- News
Green Light
meeting with the CEO, Lo drew him a network diagram of what the future infrastructure of TV distribution was going to look like. “It’s all going to be bits and bytes,” she told him. Lo would later help stitch together some 200 European internet cafés to build a View Details