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  • All HBS Web  (4,612)
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  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking executives: Where is your company in its digital journey, and... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 2002
  • Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise
Keywords: Marketing Communications; Digital Marketing; Internet and the Web
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Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
  • October 2021
  • Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
  • 2001
  • Case

Canal Satélite Digital

By: Marco Bertini and Jose Luis Nueno
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Bertini, Marco, and Jose Luis Nueno. "Canal Satélite Digital." 2001.
  • June 2020
  • Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
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Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
  • October 2021 (Revised February 2022)
  • Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan
The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details
Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships
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Applegate, Lynda M., and Suraj Srinivasan. "Newsweek: Driving a Digital First Strategy." Harvard Business School Case 822-052, October 2021. (Revised February 2022.)
  • February 1986 (Revised November 1987)
  • Case

New England Digital

By: William A. Sahlman
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Sahlman, William A. "New England Digital." Harvard Business School Case 286-077, February 1986. (Revised November 1987.)
  • April 1982
  • Case

Digital Switch Corp.

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Law, Warren A. "Digital Switch Corp." Harvard Business School Case 282-086, April 1982.
  • January 2020 (Revised June 2020)
  • Case

Handelsbanken: Going Digital

By: Dennis W. Campbell and Kerry Herman
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Campbell, Dennis W., and Kerry Herman. "Handelsbanken: Going Digital." Harvard Business School Case 120-049, January 2020. (Revised June 2020.)
  • October 2016
  • Case

Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery

By: Robert S. Huckman and Sarah Mehta
In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the... View Details
Keywords: Digital Health Interventions; Substance Use Disorder; Addiction Treatment; Addiction Recovery; Scale; Innovation; Health; Health Disorders; Health Industry; New York (city, NY)
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Huckman, Robert S., and Sarah Mehta. "Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery." Harvard Business School Case 617-018, October 2016.
  • September 2017 (Revised May 2019)
  • Case

Goldman Sachs' Digital Journey

By: Sunil Gupta and Sara Simonds
Lloyd Blankfein, Chairman and CEO of Goldman Sachs, proclaimed, “We are a technology firm. We are a platform.” By 2017, he led a series of initiatives to translate this vision into reality. These included giving clients access to its proprietary database without... View Details
Keywords: Finance; Information Technology; Digital Platforms; Strategy; Transformation; Digital Strategy; Digital Transformation
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Gupta, Sunil, and Sara Simonds. "Goldman Sachs' Digital Journey." Harvard Business School Case 518-039, September 2017. (Revised May 2019.)
  • June 2022 (Revised October 2022)
  • Background Note

Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World

By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor
Increasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost... View Details
Keywords: Grocery Delivery; Grocery; Digitalization; Fulfillment; Delivery; Supply Chain; Disruption; Food; Supply Chain Management; Market Design; Trends; Value Creation; Goods and Commodities; Customer Value and Value Chain; Digital Transformation; Retail Industry; Food and Beverage Industry; United States; China
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Kerr, William R., Daniel O'Connor, Paige Boehmcke, and Will Ensor. "Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World." Harvard Business School Background Note 822-108, June 2022. (Revised October 2022.)
  • June 1985 (Revised June 1986)
  • Case

Digital Equipment Corp.--1981

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Greenwald, Bruce C. "Digital Equipment Corp.--1981." Harvard Business School Case 285-137, June 1985. (Revised June 1986.)
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

look at how maturing technology companies make the transition to the next generation of products. But as he did research and talked to tech companies, he came to an inescapable conclusion: Technology was about to get exciting again. "As I developed new materials,... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • May 2020
  • Teaching Note

Digitalization at Siemens

By: David J. Collis
Teaching Note for HBS No. 717-428. View Details
Keywords: Innovation and Invention; Technology; Computer Industry; Health Industry; Industrial Products Industry; Information Technology Industry; Manufacturing Industry; Rail Industry; Technology Industry
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Collis, David J. "Digitalization at Siemens." Harvard Business School Teaching Note 720-462, May 2020.
  • April 1996
  • Case

Digital Ink (A)

By: Jeffrey F. Rayport
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Rayport, Jeffrey F., and Bill McIntosh. "Digital Ink (A)." Harvard Business School Case 396-273, April 1996.
  • 02 Apr 2015
  • Research & Ideas

Digital Summit Explores the New Economy

Harvard Business School's Digital Initiative recently gathered students, scholars, and leaders from practice at the 2015 Digital Initiative Summit to "explore the digital... View Details
  • July 2002 (Revised April 2004)
  • Supplement

GE's Digital Revolution

By: Christopher A. Bartlett
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Technology Industry
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Bartlett, Christopher A. "GE's Digital Revolution." Harvard Business School Video Supplement 303-801, July 2002. (Revised April 2004.)
  • December 2007
  • Background Note

The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett
Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details
Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry
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Bradley, Stephen P., and Nancy Bartlett. "The Music Recording Industry: Digital Rocks." Harvard Business School Background Note 708-463, December 2007.
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

four museums, including the acclaimed Tate Modern—has pushed the boundaries of what an art museum can be. Its journey may be both a road map and a caution for many institutions—cultural and business—as they begin to explore the promise of View Details
Keywords: by Michael Blanding; Education
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