Differentiation - Publications - Faculty & Research

01 Dec 2016
News

Carving a Niche

(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details

Keywords: Julia Hanna

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

who earned a BS in engineering at MIT, Bai is using her social channels to create a new supply chain for high quality PPE. “You really have to look into the bacterial filtration, particle filtration, fluid resistance, the differential... View Details

01 Dec 2009
News

Alumni Books

The Differentiated Workforce: Transforming Talent into Strategic Impact by Brian E. Becker, Mark A. Huselid, and Richard W. Beatty (MBA ’81) (Harvard Business Press) Many companies spend too much time and money on low performers while... View Details

01 Feb 2001
News

Books

three factors that differentiate growth strategies that succeed from those that fail. In Unchained Value: The New Logic of Digital Business, Internet expert Mary Cronin argues that corporations will fail at e-business as long as they... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

01 Mar 2007
News

Security Chief

executing the company’s core strategy: using technology to differentiate GE’s products in the marketplace. At an estimated $30 billion globally for high-tech security products, it’s a market with plenty of room for growth. Parker is... View Details

Keywords: Roger Thompson; technology-based security business; Management; Corporate, Subsidiary, and Regional Managing Offices; Management

07 Sep 2021
News

Increasing Access and Expanding Opportunity

differentially true for groups that are underrepresented in our applicant pool—those from low socioeconomic backgrounds, underrepresented minorities, and women. This is one reason why we have a focus on financial accessibility and... View Details

Keywords: Jennifer Gillespie

01 Mar 2008
News

Innovation, Inc.

this perspective. While the fashion business was not an unknown concept, it was new to India, and early Indian high-end designers sought legitimacy and acceptance by avoiding avant-garde styles, instead creating luxurious, opulent fabrics that View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Apr 2000
News

Getting the Message

currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to differentiate all the new... View Details

Keywords: Susan Young

01 Dec 2015
News

Alumni and Faculty Books for December 2015

Culture by Dee Ann Turner (AMP 176, 2009) (Elevate) Businesses are built by growing relationships with customers, and culture is created by the stories those relationships tell. Two of a business’s most important differentiators are its... View Details

Publications